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AL&Z Advertising Selected by Club Car for Consumer Marketing

16 October 2000

AL&Z Advertising Selected by Club Car for Consumer Marketing

    PALM DESERT, Calif., Oct. 16 Club Car Inc., the leading
manufacturer of golf cars and utility vehicles, has selected AL&Z Advertising
to develop and implement its initial consumer-marketing campaign.
    Club Car, a wholly owned subsidiary of Ingersoll-Rand, recently entered
the retail golf-car market with its acquisition of Dash Golf Cars, an Indio,
Calif.-based manufacturer and assembler of deluxe golf cars with three retail
outlets in the Palm Springs area.
    "To establish a retail presence in this strong regional market, we needed
a strategic marketing and advertising partner with consumer brand experience
and target market expertise," said Bryan Mudrak, consumer marketing manager of
Club Car Inc. in Augusta, Ga.  "AL&Z will advise Club Car with recommendations
and creative direction for all future advertising, public relations and
store-support material to compete in the retail golf-car market.  We are proud
to be associated with such a dynamic and creative group, which will bring a
fresh and energized approach to marketing custom golf cars to consumers."
    AL&Z is developing and executing an integrated marketing campaign,
including print, TV and radio advertising and special event marketing, to
build awareness for Club Car as the world's premier golf-car brand, and to
drive traffic to the Club Car showrooms.  The campaign will focus on
California's Coachella Valley, the largest private golf-car market in North
America.  AL&Z also is developing product sales collateral, and providing
in-store design and public-relations services for Club Car.
    "We were able to win this business with a national firm because of our
strong creative, strategic positioning experience and full-price agency
capabilities," said AL&Z CEO Naz Sesi.  "We are developing a marketing
blueprint that Club Car can roll out in other regional target markets, and a
positioning message applicable to all markets."

    AL&Z Advertising, founded in 1993, is a full-service advertising agency
and Web services provider in Palm Desert, Calif.  The combination of AL&Z's
traditional agency capabilities and Web expertise provides its clients with
one-source marketing and advertising solutions for all media.  Further
information on AL&Z can be found on its World Wide Web site at http://www.alz.com.
Other clients include Talbot Insurance, KSL Recreation Corp., Brookfield Homes
and Sun World Inc.

    Ingersoll-Rand is a major diversified industrial-equipment and components
manufacturer serving the global growth markets of Climate Control, Industrial
Productivity, Infrastructure Development, and Security and Safety.  The
company employs approximately 46,000 people.  Further information on
Ingersoll-Rand can be found on the company's World Wide Web site at
http://www.ingersoll-rand.com.