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Mitsubishi Motors Supports Child Pedestrian Safety With Donation to Local Community

16 October 2000

Mitsubishi Motors Supports Child Pedestrian Safety With Donation to Local Community

    CYPRESS, Calif., Oct. 16 Mitsubishi Motor Sales of
America, Inc. (MMSA) and its more than 500 dealers nationwide are promoting
ways to increase the safety of children and teenagers walking, riding bicycles
or engaging in sports near traffic through "See a Child, Save a Child(TM)," a
nationwide safety campaign.
    "The National Highway Traffic Safety Administration has found that child
pedestrian deaths are four times higher on Halloween than any other time of
year," said Pierre Gagnon, executive vice president and chief operating
officer for MMSA.  "One of the most dangerous periods for young pedestrians is
nighttime, especially after the end of Daylight Savings Time," Gagnon added,
"but regardless of the time of year, we are always concerned with keeping our
children safe on the streets."
    Mitsubishi Motors' dealers across the nation will have "See a Child, Save
a Child(TM)," safety material available in their dealerships, including safety
kits and tip sheets on child and booster seat safety, seat belt safety and
trunk entrapment avoidance.  Each kit contains a colorful set of 20 reflective
stickers that increase pedestrian visibility in low light conditions.  These
reflectors easily adhere to skateboards, bicycles, roller blades and helmets
and can be temporarily affixed to backpacks and clothing.
    According to the U.S. Department of Transportation, once every eight
minutes a pedestrian is injured in a motor vehicle crash and once every
101 minutes a pedestrian is killed; 25 percent of all traffic fatalities are
pedestrians between ages five and nine and 30 percent of all cyclist
fatalities in traffic crashes are between the ages of five and 15.
    More information on the "See a Child, Save a Child(TM)" program can be
found in the November 2000 issue of Good Housekeeping magazine, and by
visiting the Mitsubishi Motors website at http://www.mitsubishicars.com.  Community
members can also place individual orders for additional safety kits through
Mitsubishi Motors' website.

    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.