Code-Alarm Introduces PowerCode(TM) Technology
16 October 2000
Code-Alarm Introduces PowerCode(TM) TechnologyRemote Vehicle Control System Revolutionizes Mobile Electronics Through Limitless Options MADISON HEIGHTS, Mich., Oct. 16 After 21 years of building vehicle security and convenience systems, Code-Alarm Inc. (OTC Bulletin Board: CODL) has engineered its ultimate idea: A single remote control system for your vehicle that can do it all ... today and tomorrow ... anywhere in the world. (Photo: http://www.newscom.com/cgi-bin/prnh/20001016/DEM018 ) The Madison Heights, Mich.-based manufacturer of automotive electronics today unveiled PowerCode(TM), an all-in-one remote control technology that can run today's most popular vehicle security and convenience options -- keyless entry, remote car start and anti-theft -- as well as features that haven't even been invented yet. The new technology uses a proprietary design that transforms an electronic "black box" into a flexible onboard computer that can be programmed to operate electronic vehicle functions remotely. PowerCode operates in a similar fashion to a PC or a GameBoy(R), the popular Nintendo gaming unit that features a controller unit that runs interchangeable cartridges. With PowerCode, a main controller module is installed in the vehicle and different software "cartridges" with built-in microprocessors can be inserted or exchanged to add features. These microprocessors, which function as the "DNA" of PowerCode, control the electronic systems in the vehicle through a multiplex port that communicates with other electronics in the vehicle. "In the past, adding new features meant ripping out the black box and installing an entirely new unit. With PowerCode, car owners will be able to buy a basic controller module with keyless entry, and add features such as car start or security by simply changing a cartridge and programming a new key fob," said Peter Stouffer, president and chief operating officer of Code- Alarm. "As new features come into demand and vehicle telematics continue to grow, we will be able to program new cartridges to do anything the user wants -- whether it be putting up the top of convertible, turning on the radio or adjusting the rear-view mirrors. "This new technology will signify to the world that Code-Alarm has re- emerged as a leader in innovative vehicle electronics. PowerCode represents a revolution in simplicity that will redefine the product category and raise the bar for other mobile electronics manufacturers." Code-Alarm said the ingenuity of its PowerCode technology lies in the proprietary software language that gives it the ability to upgrade easily. While many manufacturers provide all-in-one electronic capabilities, their systems are static -- meaning what you see now is all that you'll ever get. But CodeAlarm technology is different: Once the main PowerCode module is installed, features can be added by purchasing software DNA cartridges that allow drivers to start their vehicle, release the trunk, open the sunroof, turn on the headlights or choose from dozens of other options. "PowerCode offers maximum flexibility coupled with room to grow," Stouffer said. "The technology currently available is based entirely on what you can do today, but it doesn't take tomorrow into account. PowerCode technology does." The market for vehicle safety and convenience accessories has more than doubled in the past decade, growing from $100 million in 1990 to $205 million in 1999. The Consumer Electronics Association predicts that will increase to $212 million in 2000, as consumers add remote keyless-entry systems, remote car starters, vehicle security systems and other accessories to their cars, trucks, sport utility vehicles (SUVs) and mini vans. Nearly 40 percent of all new vehicles now come equipped with remote keyless-entry systems. About 29 percent of all vehicles on the market have added some type of electronic vehicle security system. Stouffer said that those figures demonstrate the increasing popularity of these features -- and a tremendous opportunity for Code-Alarm. "In the early 1990s, keyless entry systems were found on only a few luxury car models; today, they're found on vehicles of all price points," said Michael Schroeder, vice president of marketing and new business development. "Technology that's on the drawing boards today can become a 'must-have' for consumers overnight -- and suppliers have to keep pace with these changes or risk losing customers to the competition. "PowerCode allows us to move at the speed of the market and lead other manufacturers in providing consumers with a product tailored to their needs. It's no longer a one-size fits all market out there and our new technology provides the ultimate in customization. We aim to be with the consumer for the life of his vehicle." PowerCode, which is being marketed under the PowerElite(TM) tradename, offers two basic controller units and 10 distinct DNA software cartridges that allow drivers to add security and convenience options. The entry-level product features basic options while the more advanced systems offer such options as: * Remote start of the vehicle from up to 500 feet; * A complete vehicle security system that offers content protection and anti-towing capabilities; * Remote control car finder with progressive sound; * Remote option controls that turn on the headlights, open the windows or sliding doors, open the sunroof and adjust the driver's seat * Ability to control two cars; and * Hibernation mode and virtual memory. Code-Alarm spent the past year designing and engineering PowerCode. Code- Alarm has worked with other automotive suppliers to ensure that PowerCode is compatible with other onboard electronic systems. "We designed PowerCode to meet the global specifications required by the automakers, which means we are held to the highest engineering and production standards," Stouffer said. "Code-Alarm remains committed to working with both the automakers and the aftermarket to develop innovative products for consumers." About Code-Alarm Code-Alarm manufactures remote vehicle control systems for the world's top automakers, including General Motors, Ford, DaimlerChrysler, Mitsubishi, Subaru, Honda, Toyota, Kia, Mazda and Volkswagen. The Company also sells its products in 2,000 locations in 35 countries around the globe under the Code- Alarm(TM) and Chapman(TM) brand names. Code-Alarm builds its products to automotive specifications and is certified under the QS-9000 quality system designated by the Big Three. Drawing on more than 15 years experience working with the world's top automakers, Code-Alarm's systems are designed specifically to work with the sophisticated electrical systems found in today's cars, trucks, minivans and sport utility vehicles. Code-Alarm employs more than 30 engineers and technical specialists who work closely with automotive engineers on three core products categories: vehicle security and content protection, remote keyless-entry and remote car starters. Visit Code- Alarm on the web at http://www.code-alarm.com .