The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Code-Alarm Introduces PowerCode(TM) Technology    

16 October 2000

Code-Alarm Introduces PowerCode(TM) Technology    
       Remote Vehicle Control System Revolutionizes Mobile Electronics
                          Through Limitless Options

    MADISON HEIGHTS, Mich., Oct. 16 After 21 years of building
vehicle security and convenience systems, Code-Alarm Inc.
(OTC Bulletin Board: CODL) has engineered its ultimate idea:  A single remote
control system for your vehicle that can do it all ... today and tomorrow ...
anywhere in the world.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20001016/DEM018 )
    The Madison Heights, Mich.-based manufacturer of automotive electronics
today unveiled PowerCode(TM), an all-in-one remote control technology that can
run today's most popular vehicle security and convenience options -- keyless
entry, remote car start and anti-theft -- as well as features that haven't
even been invented yet.  The new technology uses a proprietary design that
transforms an electronic "black box" into a flexible onboard computer that can
be programmed to operate electronic vehicle functions remotely.
    PowerCode operates in a similar fashion to a PC or a GameBoy(R), the
popular Nintendo gaming unit that features a controller unit that runs
interchangeable cartridges.  With PowerCode, a main controller module is
installed in the vehicle and different software "cartridges" with built-in
microprocessors can be inserted or exchanged to add features.  These
microprocessors, which function as the "DNA" of PowerCode, control the
electronic systems in the vehicle through a multiplex port that communicates
with other electronics in the vehicle.
    "In the past, adding new features meant ripping out the black box and
installing an entirely new unit.  With PowerCode, car owners will be able to
buy a basic controller module with keyless entry, and add features such as car
start or security by simply changing a cartridge and programming a new key
fob," said Peter Stouffer, president and chief operating officer of Code-
Alarm.  "As new features come into demand and vehicle telematics continue to
grow, we will be able to program new cartridges to do anything the user wants
-- whether it be putting up the top of convertible, turning on the radio or
adjusting the rear-view mirrors.
    "This new technology will signify to the world that Code-Alarm has re-
emerged as a leader in innovative vehicle electronics.  PowerCode represents a
revolution in simplicity that will redefine the product category and raise the
bar for other mobile electronics manufacturers."
    Code-Alarm said the ingenuity of its PowerCode technology lies in the
proprietary software language that gives it the ability to upgrade easily.
While many manufacturers provide all-in-one electronic capabilities, their
systems are static -- meaning what you see now is all that you'll ever get.
But CodeAlarm technology is different:  Once the main PowerCode module is
installed, features can be added by purchasing software DNA cartridges that
allow drivers to start their vehicle, release the trunk, open the sunroof,
turn on the headlights or choose from dozens of other options.
    "PowerCode offers maximum flexibility coupled with room to grow," Stouffer
said.  "The technology currently available is based entirely on what you can
do today, but it doesn't take tomorrow into account.  PowerCode technology
does."
    The market for vehicle safety and convenience accessories has more than
doubled in the past decade, growing from $100 million in 1990 to $205 million
in 1999.  The Consumer Electronics Association predicts that will increase to
$212 million in 2000, as consumers add remote keyless-entry systems, remote
car starters, vehicle security systems and other accessories to their cars,
trucks, sport utility vehicles (SUVs) and mini vans.
    Nearly 40 percent of all new vehicles now come equipped with remote
keyless-entry systems.  About 29 percent of all vehicles on the market have
added some type of electronic vehicle security system.  Stouffer said that
those figures demonstrate the increasing popularity of these features -- and a
tremendous opportunity for Code-Alarm.
    "In the early 1990s, keyless entry systems were found on only a few luxury
car models; today, they're found on vehicles of all price points," said
Michael Schroeder, vice president of marketing and new business development.
"Technology that's on the drawing boards today can become a 'must-have' for
consumers overnight -- and suppliers have to keep pace with these changes or
risk losing customers to the competition.
    "PowerCode allows us to move at the speed of the market and lead other
manufacturers in providing consumers with a product tailored to their needs.
It's no longer a one-size fits all market out there and our new technology
provides the ultimate in customization.  We aim to be with the consumer for
the life of his vehicle."
    PowerCode, which is being marketed under the PowerElite(TM) tradename,
offers two basic controller units and 10 distinct DNA software cartridges that
allow drivers to add security and convenience options.  The entry-level
product features basic options while the more advanced systems offer such
options as:
    *  Remote start of the vehicle from up to 500 feet;
    *  A complete vehicle security system that offers content protection and
anti-towing capabilities;
    *  Remote control car finder with progressive sound;
    *  Remote option controls that turn on the headlights, open the windows or
sliding doors, open the sunroof and adjust the driver's seat
    *  Ability to control two cars; and
    *  Hibernation mode and virtual memory.

    Code-Alarm spent the past year designing and engineering PowerCode.  Code-
Alarm has worked with other automotive suppliers to ensure that PowerCode is
compatible with other onboard electronic systems.
    "We designed PowerCode to meet the global specifications required by the
automakers, which means we are held to the highest engineering and production
standards," Stouffer said.  "Code-Alarm remains committed to working with both
the automakers and the aftermarket to develop innovative products for
consumers."

    About Code-Alarm
    Code-Alarm manufactures remote vehicle control systems for the world's top
automakers, including General Motors, Ford, DaimlerChrysler, Mitsubishi,
Subaru, Honda, Toyota, Kia, Mazda and Volkswagen.   The Company also sells its
products in 2,000 locations in 35 countries around the globe under the Code-
Alarm(TM) and Chapman(TM) brand names.  Code-Alarm builds its products to
automotive specifications and is certified under the QS-9000 quality system
designated by the Big Three.  Drawing on more than 15 years experience working
with the world's top automakers, Code-Alarm's systems are designed
specifically to work with the sophisticated electrical systems found in
today's cars, trucks, minivans and sport utility vehicles.  Code-Alarm employs
more than 30 engineers and technical specialists who work closely with
automotive engineers on three core products categories: vehicle security and
content protection, remote keyless-entry and remote car starters.  Visit Code-
Alarm on the web at http://www.code-alarm.com .