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Harley-Davidson, Inc. Reports Record Third Quarter

12 October 2000

Harley-Davidson, Inc. Reports Record Third Quarter
    MILWAUKEE, Oct. 11 Harley-Davidson, Inc. today
announced record sales and earnings for its third quarter ended September 24,
2000.  The Company's third quarter sales were $714.1 million, an increase of
14.6 percent over the third quarter last year.  Diluted earnings per share for
the third quarter were 27 cents, a 27.7 percent increase compared with last
year.  "Demand for our motorcycles has continued to exceed supply, even as we
continue to increase our production capacity," said Jeffrey L. Bleustein,
chairman and chief executive officer of Harley-Davidson, Inc.
    "An important step in continuing the growth of the Company was the
ratification of a new labor agreement by the union employees at our production
facility in York, Pennsylvania," said Bleustein.  "This new agreement runs
until February 2007 and is an example of the strong collaborative relationship
we have with our union partners."

    Motorcycles and Related Products Segment -- Third Quarter Results
    Third quarter sales of Harley-Davidson(R) motorcycles were $528.1 million,
an increase of 15.9 percent over the third quarter last year.  Shipments
totaled 48,077 units, up 5,462 units or 12.8 percent over last year.  The
Company has revised its production target upward to 203,000 Harley-Davidson
motorcycles in 2000 and to 225,000 motorcycles for 2001.
    Buell(R) motorcycle sales for the quarter totaled $10.4 million, down
$6.3 million.  Total shipments of 2,631 units during the quarter were
comprised of 227 Buell V-Twin models and 2,404 Buell(R) Blast(TM) models.
Buell's V-Twin production was temporarily interrupted due to parts
availability issues and a voluntary recall in June of this year.  Buell's
V-Twin production is expected to resume during the month of October.  The
Company now estimates that it will produce 10,000 Buell units in 2000.
    Sales of Parts and Accessories (P&A), which consist of Genuine Motor Parts
and Genuine Motor Accessories, totaled $133.4 million, a 21.7 percent increase
from the year-ago quarter.  Third quarter sales of General Merchandise, which
consists of MotorClothes apparel and collectibles, totaled $41.2 million, up
0.7 percent over the same period last year.  The Company believes that the
nine month growth rate for General Merchandise, 13.5 percent, is more
indicative of the product line's expected growth rate for 2000.
    Third quarter gross margin was 33.6 percent of revenue, up slightly from
32.8 percent of revenue last year.  Gross margin improved primarily due to
favorable product line mix, favorable motorcycle mix and model year price
increases, despite negative effects of European currencies and some
manufacturing inefficiencies.
    Third quarter operating margin for the Motorcycles and Related Products
Segment was 16.3 percent of revenue, an improvement on last year's third
quarter margin of 15.4 percent.  The increase in gross margin drove the
commensurate increase in operating margin.
    Harley-Davidson/Buell retail registrations have grown in all major
markets, with the U.S. up 19.1 percent through August, Europe up 7.4 percent
through July and Japan/Australia up 3.3 percent through May.  (See table that
follows for more detail.)

    Financial Services Segment -- Third Quarter Results
    Harley-Davidson Financial Services, Inc.(HDFS), a subsidiary of
Harley-Davidson, Inc., reported third quarter operating income of
$9.6 million, a 27.9 percent increase compared to the year-ago quarter.  The
subsidiary continues to benefit from the increase in Harley-Davidson's U.S.
retail sales volume.  HDFS also completed a $228 million asset-backed
securitization during the third quarter.

    Harley-Davidson, Inc. -- Nine Month Results
    For the nine month period ended September 24, 2000, sales totaled
$2.15 billion, a 20.1 percent increase over the year-ago period.  Diluted
earnings per share were 82 cents, an increase of 32.7 percent.  When the first
quarter sale of the Harley-Davidson(R) Chrome VISA(R) card is excluded,
diluted earnings per share were 80 cents, an increase of 28.8 percent.
    Through the first nine months of this year, Harley-Davidson(R) motorcycle
revenue was $1.64 billion, a 20.5 percent increase, while Buell(R) motorcycle
revenue was $47.4 million, a 4.6 percent increase compared with the same
period in 1999.
    For the first nine months of 2000, P&A revenue totaled $349.4 million, a
22.9 percent increase, while General Merchandise revenue totaled
$110.8 million, a 13.5 percent increase compared with the same period in 1999.
    Through the first nine months of 2000, HDFS operating income was
$24.2 million, a 25.7 percent increase over last year.

    Acquisition of Italian Distributor
    On October 2, 2000, Harley-Davidson acquired the assets of its Italian
distributor in a cash transaction.  The new wholly owned subsidiary will
distribute Harley-Davidson and Buell motorcycles and related products through
a network of independent dealers in Italy.  "We are strengthening our
close-to-the-customer philosophy in this important market -- one of the
largest heavyweight motorcycle markets in Europe," said Bleustein.

    Harley-Davidson, Inc. is the parent company for the group of companies
doing 

                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                                 (Unaudited)
                   (In thousands, except per share amounts)

                               Three Months Ended       Nine Months Ended
                               Sep. 24,   Sep. 26,     Sep. 24,    Sep. 26,
                                 2000       1999         2000        1999

    Net sales                  $714,119   $623,193   $2,150,205   $1,790,476
    Gross profit                239,614    204,658      728,065      606,786
    Operating income
      Motorcycles and related
       products                 116,438     95,907      356,306      287,524
      Financial services          9,609      7,514       24,223       19,274
      Corporate expenses         (2,018)    (2,024)      (7,282)      (7,450)
    Total operating income      124,029    101,397      373,247      299,348
    Interest income, net          5,323      2,090       11,619        5,571
    Other income (expense), net    (612)      (556)      18,167       (1,019)
    Income before provision for
     taxes                      128,740    102,931      403,033      303,900
    Provision for income taxes   45,702     37,569      149,181      110,924
    Net income                  $83,038    $65,362     $253,852     $192,976

    Earnings per common share:
      Basic                        $.27       $.21         $.84         $.63
      Diluted                      $.27       $.21         $.82         $.62

    Weighted-average common shares:
      Basic                     302,674    304,392      302,969      305,540
      Diluted                   307,612    309,208      307,809      310,588


                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                       Sep. 24,     Dec. 31,     Sep. 26,
                                         2000         1999         1999
                                      (unaudited)               (unaudited)
    ASSETS
    Current assets:
      Cash and cash equivalent         $410,785     $183,415     $163,834
      Accounts receivable, net          125,965      101,708      125,554
      Finance receivables, net          467,896      440,951      419,955
      Inventories                       178,920      168,616      166,812
    Other current assets                 56,414       54,304       53,369
    Total current assets              1,239,980      948,994      929,524

    Finance receivables, net            287,363      354,888      389,263
    Other long-term assets              788,781      808,195      766,991

    Total assets                     $2,316,124   $2,112,077   $2,085,778

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
      Current portion of finance debt  $104,451     $181,163     $173,974
      Other current liabilities         419,295      336,991      388,427
    Total current liabilities           523,746      518,154      562,401

    Finance debt                        280,000      280,000      280,000
    Other long-term liabilities          81,002       77,124       66,652
    Postretirement health care benefits  79,410       75,719       74,183
    Total shareholders' equity        1,351,966    1,161,080    1,102,542

    Total liabilities and shareholders'
     equity                          $2,316,124   $2,112,077   $2,085,778


                            Harley-Davidson, Inc.
                           Net Sales and Motorcycle
                                Shipment Data

                                  Three Months Ended      Nine Months Ended
                                   Sep. 24,  Sep. 26,    Sep. 24,    Sep. 26,
                                     2000      1999        2000        1999
    NET SALES (in thousands)
    Harley-Davidson(R) motorcycles $528,128  $455,650  $1,640,327  $1,360,733
    Buell(R) motorcycles             10,442    16,749      47,392      45,314
    Parts & Accessories             133,406   109,604     349,373     284,353
    General Merchandise              41,216    40,919     110,778      97,625
    Other                               927       271       2,335       2,451
    Total net sales                $714,119  $623,193  $2,150,205  $1,790,476

    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                  36,206    31,764     114,782      97,540
      Export                         11,871    10,851      35,681      31,027
        Total                        48,077    42,615     150,463     128,567

    Motorcycle product mix:
      Touring                          29.0%     27.8%       28.2%       27.2%
      Custom                           46.9      47.3        49.4        49.2
      Sportster                        24.1      24.9        22.4        23.6
        Total                         100.0     100.0       100.0       100.0

    BUELL UNITS
    Buell (excluding Blast(TM))         227     1,984       4,029       5,509
    Blast                             2,404        --       4,220          --
                                      2,631     1,984       8,249       5,509


                      Year-to-date Heavyweight (651+ cc)
                   Motorcycle Retail Registrations (Units),
                        2000, through month indicated.

                                     2000            1999         % change
    through August
     United States - Market         260,570         207,529         +25.6
     - HDI                          113,997          95,755         +19.1
    through July
     Europe - Market                228,295         238,609          -4.3
     - HDI                           16,221          15,100          +7.4
    through May
     Japan/Australia - Market        26,803          27,515          -2.6
     - HDI                            5,166           5,001          +3.3


    HDI includes both Harley-Davidson(R) and Buell(R) motorcycles

    Sources:  Motorcycle Industry Council, Giral S.A., JAMA, ABS