Ford Showcases Female Leadership at Conference for Women
10 October 2000
AUSTIN, Texas - Ford will sponsor the first annual Texas Conference for Women with engineering executive Mary Ellen Heyde, recognized as one of Automotive News' 100 Leading Women, speaking on October 10 at the Austin Convention Center. The conference recognizes the contributions of women to the State of Texas and across America. Featured speakers and seminar sessions will address major issues that women face today including career, technology and financial issues as well as health, education and family concerns. "Ford sees this event as a way to show women the faces of Ford and showcase the great opportunities that women have in pursuing a career with Ford Motor Company," said Heyde. "Ford wants the women of America to see the potential they have to advance in their careers as well as to make a difference in the automotive industry." Heyde is Ford Vehicle Line Director for Windstar, Thunderbird and Mustang. She will participate as a speaker and panelist in a moderated discussion on women and executive leadership for the 21st century. On display will be Ford's concept minivan Windstar Solutions. Together with Maytag Corporation, a leading producer of home and commercial appliances, Ford developed the ultimate concept minivan, Solutions, to accommodate working mothers and their need to achieve home and work life balance. Solutions will show custom-designed Maytag appliances fit into the Windstar production minivan. Among Solutions' many appliance features are: a Maytag refrigerator, microwave, washer/dryer, a Hoover utility vacuum, trash compactor, voice activated home connection and entertainment package. "In 1997, a Ford product development team called Windstar Moms with 30 moms, 20 with children under three, played an integral role in developing virtually every aspect of the 1999 Ford Windstar," said Heyde. The team also generated major family-oriented themes that Ford continues to integrate in developing vehicles, like Windstar, in the future. Heyde said among the themes are safety and security, simplicity in life, experience and restored family values. "Windstar Solutions is a research- driven concept vehicle showing the possibilities -- it's intended to gain insight on options available for women looking to simplify their family life while maintaining a successful career," Heyde said. This conference is a unique educational and networking opportunity and Heyde said she looks forward to discussing Ford's on-going actions to increase diverse representation at the highest levels of the corporation.