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Majestic Launches Campaign for SAFE-T-BAR

5 October 2000

Majestic Launches Corporate America Marketing Campaign for SAFE-T-BAR

    SAN DIEGO, Oct. 5 The Majestic Companies, Ltd.,
(OTC Bulletin Board: MJXC), announced today that it has retained the services
of International Marketing Corporation, a San Diego based marketing firm, to
augment the company's in-house marketing campaign for the SAFE-T-BAR(TM).
Established in 1961, International Marketing Corporation (IMC) has represented
such household names as Raytheon, KitchenAid, Schwinn, Amana and Oakley over
the years.  IMC's primary focus will be to promote Majestic's innovative
school bus safety restraint system, the SAFE-T-BAR, through their veritable
"who's who" of Corporate America contacts.  The currently envisioned program
would allow for corporations to provide funding to schools to outfit their
buses with the SAFE-T-BAR, in exchange for the placement of modest placards on
the bus denoting the corporate sponsor's participation.  In essence, IMC's
strategy is to bring the school district's need to purchase the SAFE-T-BAR
together with corporate sponsor dollars typically earmarked for public service
programs.
    IMC's President, Marc Van Buskirk stated, "We are prepared to take the
message of the SAFE-T-BAR to our Fortune 500 contacts.  In effect, what more
powerful publicity and satisfaction would a company receive than by being a
part of a nationwide program that provides for the safety of children on
school buses?  We have a number of potential corporate sponsors to draw upon,
and we have several companies in mind that could quickly make this program a
reality."
    Steve Rosenthal, President of Majestic Transportation Products, Ltd.,
added, "This program allows financially strapped school districts the
wherewithal necessary to install the SAFE-T-BAR on their buses without taking
money from already stretched budgets.  IMC's incredible track record speaks
for itself.  I expect to see results from this campaign almost immediately."
    The SAFE-T-BAR is an innovative school bus passenger restraint system that
closely approximates the type of restraint system most commonly found on
amusement park rides.  The heavily padded U-shaped bar is designed to lock in
place during a sudden stop, collision or bus rollover, thereby controlling and
restraining the passenger within the padded seating area.  In addition to
passing all requisite Federal Motor Vehicle Safety Standards (FMVSS), the
SAFE-T-BAR has been road tested and received high marks at Oceanside Unified
School District in Southern California.