Federal-Mogul to Supply Friction, Rotor and Drum to Canadian Tire
4 October 2000
Federal-Mogul to Supply Friction, Rotor and Drum Products to Canadian TireSOUTHFIELD, Mich., Oct. 4 Federal-Mogul Corporation has announced that it has been awarded the friction, rotor and drum business of Canadian Tire, Canada's largest automotive retailer. (Photo: http://www.newscom.com/cgi-bin/prnh/20000525/DETH025LOGO ) Federal-Mogul's friction products will be sold under Canadian Tire's private-label, Certified Friction, at their retail locations and Wagner branded product at the Parts Source stores. The drums and rotors will be sold under Federal-Mogul's Wagner(R) brand at both locations. Canadian Tire currently has 44 percent of the "Do it Yourself" market in Canada. "We are pleased to be able to provide Canadian Tire with our high quality friction, drum and rotor products," said Bob Egan, vice president, aftermarket sales, Americas. "It's been said that 85 percent of all Canadians live within 15 miles of a Canadian Tire store. Through this agreement, we can help Canadian Tire ensure that all of its customers have access to reliable, quality brake products that will result in improved customer loyalty and brand awareness." Federal-Mogul earned the Canadian Tire business because the company offers a full line of friction and brake products. This full line includes PowerMax products, which feature an asbestos-free semi-metallic friction material formulated to deliver outstanding high-temperature performance and reduced rotor and drum wear; ThermoQuiet LT(R) premium semi-metallic brake pads for super-quiet performance and unmatched stopping power on light trucks, sport- utility vehicles and minivans; the new Quickstop(R) product line, engineered for dependable braking performance that meets OE specifications; and Guardian(R) brake pads, for reliable performance at an economy price.