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Hyundai Car UK Puts Customers in the Driver's Seat with Onyx Software

4 October 2000

Hyundai Car UK Puts Customers and Partners in the Driver's Seat with Onyx Software

    BELLEVUE, Wash.--Oct. 4, 2000--Onyx Software Corp. , a global provider of enterprise-wide, customer-centric e-business solutions, today announced that Hyundai Car UK, a wholly owned subsidiary of Lex Service PLC, will use Onyx's suite of customer relationship management software, Onyx 2000, to manage customer and partner relationships across its entire enterprise, including call centers, marketing and sales departments, as well as dealers across the UK.
    The Onyx solution will be implemented in three phases, beginning in October 2000. The first phase will involve the creation of a single customer and prospect database from Hyundai's existing multiple databases, making the information available through a single Onyx interface. In the second phase, the database will be extended to Hyundai's network of dealers via the Onyx Partner Portal. This will allow Hyundai's partners to receive sales leads and collect customer data from a single Web interface and pass relevant information back to Hyundai.
    The third phase will extend the full relationship management solution to the dealers, allowing them to handle customer interaction directly. It will also allow customers to browse and update their own information, establishing a dialog with Hyundai and its dealers. This is made possible through personalized Web pages via Onyx Employee Portal, as well as through traditional channels like phone and fax.
    "We import and distribute around 32,000 new vehicles each year in the UK and our customers are predominantly private individuals, rather than business fleet buyers," said Don Aitkenhead, systems director for Hyundai Car UK. "Therefore, we want to reflect that intimate ownership with intimate customer relationships. Onyx is a flexible and scaleable solution that allows for multi-channel customer interaction either through traditional or modern Internet methods. It can be implemented quickly, and offers us the right level of support that we need to move forward."
    The Onyx solution, implemented by Onyx Professional Services, will be integrated with Hyundai's existing JD Edwards supply chain management solution. Hyundai's goal is to consolidate all of its internal databases and information for improved customer service and retention, and more profitable sales and marketing. Additionally, it will help to unite geographically dispersed business units throughout the UK.
    "The evolution of the Internet as a sales channel means that consumers are demanding better service," said Rob Green, UK sales manager for Onyx Software. "Nowhere is this more true than in the car industry, where buying a car is such a personal experience. Hyundai has recognized the importance of being able to react quickly to ever-changing customer and business demands, and that's where Onyx is able to provide major value add."