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Jaguar Reports Eighteenth Consecutive Month Sales Increase

4 October 2000

Jaguar Reports Eighteenth Consecutive Month Sales Increase
    MAHWAH, N.J., Oct. 3 Jaguar North America reported today
that monthly sales show an increase for the eighteenth consecutive month.
Sales in the United States for September, totaled 3,007 cars sold, an increase
of more than seven percent compared with September 1999.  Year-to-date sales
have increased nearly 42 percent compared with the same period last year, for
a total of 32,838 cars sold.
    The Jaguar S-TYPE achieved the best ever September, totaling 1,566 S-TYPEs
sold, or an increase of nearly 29 percent compared with the same month last
year.  Jaguar XJ Series sales totaled 1,218, an increase of more than ten
percent compared with September 1999.  Year-to-date Jaguar XK sports car sales
increased more than 12 percent compared with the same period last year.
    In Canada, Jaguar Canada reported year-to-date sales increased more than
47 percent compared with the same period last year, for a total of 1,757 cars
sold.

    Current Month U.S. New Vehicle Retail Sales

                         XJ Sedans                         S-TYPE
               XJ8   XJ8L    VDP    VDP   XJR   Large    V6     V8    Medium
                                   (S/C)        Sedans                Sedans

    Sept 00    630    106    371     8    103   1,218    754    812   1,566
    Sept 99    382    118    493     5    108   1,106    592    623   1,215
    % Change                                     10.1%                 28.9%
    Daily Selling Rate % Change                  10.1%                 28.9%

                       XK8                 XKR
                  Coupe     Conv     Coupe     Conv     Sports     Total
    Sept 00        17       175        9        22       223       3,007
    Sept 99        14       454        3        13       484       2,805
    % Change                                            -53.9%      7.2%
    Daily Selling Rate % Change                         -53.9%      7.2%


    YTD U.S. New Vehicle Retail Sales

                       XJ Sedans                  S-TYPE
               XJ8   XJ8L    VDP    VDP   XJR   Large    V6     V8    Medium
                                   (S/C)        Sedans                Sedans

    00 YTD    4,416    945   2,703  114    959   9,137  11,399  7,588  18,987
    99 YTD    4,307  1,316   3,053  112  1,164   9,952   4,696  4,303   8,999
    % Change                                     -8.2%                 111.0%
    Daily Selling Rate % Change                  -8.6%                 110.1%

                      XK8                  XKR
                  Coupe     Conv     Coupe     Conv     Sports     Total

    00 YTD         426     3,306      195      787      4,714     32,838
    99 YTD         312     3,878        3       13      4,206     23,157
    % Change                                            12.1%      41.8%
    Daily Selling Rate % Change                         11.6%      41.2%


    Current Month CANADIAN New Vehicle Retail Sales:

                     XJ Sedans                    S-TYPE
             XJ8   VDP    VDP   XJR     Large    V6     V8    Medium
                          (S/C)          Sedans                Sedans

  Sept 00    11    26       1    10      47      60     46     106
  Sept 99     8    35       5    14      62      52     52     104
  % Change                             -24.2%                  1.9%
  Daily Selling Rate % Change          -24.2%                  1.9%

                       XK8                  XKR
                 Coupe      Conv      Coupe      Conv      Sports      Total

  Sept 00          0         4          1         3          8         161
  Sept 99          0        14          0         0         14         180
  % Change                                                 -42.9%    -10.6%
  Daily Selling Rate % Change                              -42.9%    -10.6%


    YTD CANADIAN New Vehicle Retail Sales:

                     XJ Sedans                    S-TYPE
             XJ8    VDP    VDP   XJR     Large    V6     V8    Medium
                          (S/C)          Sedans                Sedans

  00 YTD     201    237    10    105      554    566     379    945
  99 YTD     173    199     9     99      480    262     264    526
  % Change                                15.4%                79.7%
  Daily Selling Rate % Change             14.9%                78.9%

                       XK8                 XKR
                 Coupe      Conv      Coupe      Conv      Sports      Total

  00 YTD          17        133        20         89        259        1,757
  99 YTD          27        160         0          0        187        1,193
  % Change                                                  38.5%       47.3%
  Daily Selling Rate % Change                               22.9%       64.4%

  Notes:  VDP = Vanden Plas