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DaimlerChrysler Corporation Sponsors the Student Case Competition As part of the National Black MBA Association Conference

2 October 2000

DaimlerChrysler Corporation Sponsors the Student Case Competition As part of the National Black MBA Association Conference

         2000 Competition marks sixth year of DaimlerChrysler support
   Company sponsors South African team from The University of Stellenbosch,
                 the first international team to participate

    AUBURN HILLS, Mich., Oct. 2 For the sixth year,
DaimlerChrysler Corporation will sponsor the Student Case Competition held in
conjunction with the National Black MBA Association's (NBMBAA) annual
conference.  But for the first time, the competition will have an
international flavor.
    With DaimlerChrysler's support, The University of Stellenbosch, located
outside of Cape Town, South Africa, will participate in the conference, held
in Chicago at McCormick Place October 4-8, as well as the Case Competition
October 6-7.
    Established in 1992 to increase student participation and interaction
within the NBMBAA, this year's competition involves 34 top U.S. business
schools plus one international school, providing a solution to a challenging
business case prepared by a Chrysler Group Finance team.  The challenge for
the teams this year is to develop a Telematics strategy for DaimlerChrysler
that will leapfrog the competition.
    "Being involved in NBMBAA conference has helped us showcase our products
and people to a diverse audience and allowed us to identify top talent for
potential employment at DaimlerChrysler," said Frank Fountain, Senior Vice
President of Government Affairs.  "As a company that is committed to diversity
in the workplace and providing educational opportunities for minorities,
DaimlerChrysler is pleased to sponsor the Student Case Competition for the
sixth year."
    The teams will compete for scholarship awards of $12,000 for the first
place team, $9,000 for the second place team and $6,000 for the third place
team.  They have four weeks to prepare an analysis and presentation of the
business case, and will then present their findings before a panel of
corporate executives including nine representatives from DaimlerChrysler at
the conference.
    The University of Stellenbosch joins the business schools of such renowned
universities as Carnegie Mellon University, Georgetown University, MIT, the
University of California at Los Angeles, the University of Michigan and Yale
University in this year's competition.  The University of Stellenbosch
recently awarded an honorary doctorate degree to DaimlerChrysler AG's chairman
Juergen Schrempp.
    Before traveling to Chicago for the competition, the Stellenbosch team --
consisting of four students and one advisor -- will visit the company's
headquarters in Auburn Hills as well as tour a local assembly plant, visit the
Walter P. Chrysler Museum and participate in a vehicle ride and drive.