Carfax Goes Wireless With DigitalLot From Supersale.com; New Solution Provides Real-Time, Anywhere Access to Billion Record Database
2 October 2000
Carfax Goes Wireless With DigitalLot From Supersale.com; New Solution Provides Real-Time, Anywhere Access to Billion Record Database
FAIRFAX, Va.--Oct. 2, 2000--Carfax, Inc., the Internet's leading provider of vehicle history information, has teamed up with Supersale.com, a leader in innovative data collection, management, and distribution tools, to provide wireless vehicle history reporting capabilities to used car dealers.This new partnership gives participating dealers instant access to the Carfaxonline.com database even when they are away from the office--during the appraisal process on their lot, or while considering cars at an auction. Carfax subscribers using this new service will simply scan a vehicle's VIN barcode with a built-in scanner and request a report.
The reports can be viewed directly on the DigitalLot(TM) screen, printed for filing, downloaded by consumers from a dealer's Website, and displayed on the vehicle's window sticker.
"Carfax paid for itself the very first time I used the service," said Andy Diamond, owner of Diamond Luxury Pre-Owned in Scottsdale, AZ. "We took in a 1992 SC 400 Lexus on trade. We carfaxed it and found an odometer rollback on the car. We returned the car to the owner the very next day."
"Thanks to the Internet, today's car buyers are increasingly savvy and well informed," noted Peter Taunton, chief executive officer of Supersale.com. "The Carfax service has become an integral part of many dealers' used car businesses. This partnership enables the vital vehicle history information to be delivered in real-time and anywhere, helping to improve profits and increase customer satisfaction."
The DigitalLot Solution combines a small, portable touch-screen computer with built-in digital camera and VIN bar-code scanner. The computer connects in real-time to the Internet and uploads inventory descriptions with photographs to automotive retailing Websites including dealers' homepages, Autobytel.com(TM), and CarPoint.com(TM).
The system is easy to use and includes VIN "explosion," up-to-date pricing information and real-time vehicle Web uploads. Wireless Carfax capabilities are available today as an upgrade to the DigitalLot Solution.
"We are constantly looking for ways to expand access to our national database," said Kathy Zarket, Vice President of Sales for Carfax, Inc. "DigitalLot provides the ideal platform for delivering this information to dealers when and where they need it most."
About Carfax
Founded in 1984, Carfax pioneered the concept of used car history reports starting with 10,000 vehicle records. Consumers running Carfax reports today have access to over one billion vehicle records. Nationwide, consumers, car dealers, auto auctions and financial institutions use Carfax Vehicle History Reports to make sure they know as much as possible about a used car's history before buying, selling or financing.
Carfax reports can indicate if a car has been totaled, in a flood, classified as a "lemon" or had its odometer rolled back. Car dealers interested in subscribing to the Carfax service should call 800/444-0145. Carfax, Inc., is a wholly owned subsidiary of the Southfield, MI based R.L. Polk Company.
About Supersale.com
Supersale.com is rapidly becoming a leading supplier of innovative data collection, management, and distribution services. As a business-to-business company, it provides integrated technologies to the automotive industry, streamlining showroom and marketing operations, helping dealers find and manage prospective buyers, and increasing Internet presence and quality.
Located in Chanhassen, Minnesota, Supersale.com, Inc. (http://www.supersale.com) has a clear vision of the future of automotive sales-sales powered by accurate information that can help dealers and consumers alike. DigitalLot(TM) Solution international and domestic patent pending.