McLaren Performance Technologies Names Bianchi Public Relations For Automotive PR
2 October 2000
McLaren Performance Technologies Names Bianchi Public Relations For Automotive PR
TROY, Mich., Oct. 2 McLaren Performance Technologies has
selected Bianchi Public Relations, Inc. to assist in its automotive
communication activities. The announcement was made by Larry Cohen, chairman
of the board for McLaren Performance Technologies, and James A. Bianchi,
president of the public relations firm.
Bianchi Public Relations will provide automotive media relations
assistance for Livonia, Mich.-based McLaren Performance Technologies and its
business units: McLaren Engines, McLaren Traction, McLaren Vehicle Development
and McLaren Manufacturing. Investor relations will be handled by McLaren on
an interim basis.
McLaren Performance Technologies -- which serves the automotive, racing,
aftermarket and marine industries -- provides full-service design,
development, fabrication, testing, validation and certification of automotive
powertrains and related components, as well as development of traction
systems. The company also offers complete vehicle development and prototyping
capabilities.
The company's 51,300-square-foot Livonia facility houses machining,
fabricating and welding shops, engine and vehicle build areas. The company
recently announced its intent to acquire Dart Machine Ltd. of Oldcastle,
Ontario, Canada. In addition to its current business, Dart will provide a
venue for McLaren Engines and McLaren Traction to manufacture aftermarket
parts, including McLaren's Gerodisc(TM) traction control technology.
McLaren Performance Technologies serves such automotive customers as Ford,
General Motors, Delphi, New Venture Gear and Steyr Powertrain.
Troy, Mich.-based Bianchi Public Relations, Inc. represents global clients
that span the automotive manufacturing, association, consulting, e-business
and engineering sectors. Founded in 1992, the agency offers a broad range of
services with specialization in media relations.