Toyota Financial Services Assumes Ownership of U.S. Operations
2 October 2000
Toyota Financial Services Corporation Assumes Ownership of U.S. Operations, Names American President and DirectorsTORRANCE, Calif., Sept. 29 As part of an initiative to strengthen Toyota's global financial business, Toyota Financial Services (TFS) in the U.S. will become part of Toyota Financial Services Corporation (TFSC), effective October 2. TFS is the brand identity for automotive finance and insurance products offered by Toyota Motor Credit Corporation and Toyota Motor Insurance Services. TFSC is a wholly owned subsidiary of Toyota Motor Corporation of Japan. In a move to enhance the company's responsiveness to the American automotive retail market, TFSC has appointed George E. Borst as president and CEO of its U.S.- based operations. With this appointment, Borst heads the largest Toyota business unit in North America to be led by an American executive and will report directly to Hideto Ozaki, president of Toyota Financial Services Corporation of Japan. "The selection of an American president for TFS USA is another example of Toyota's ongoing commitment to think globally and act locally," said Ozaki. "George will provide TFS USA with experienced leadership and a thorough understanding of automotive finance and retail operations in America." Five U.S.-based executives have been named to the TFS USA board of directors. Joining Borst will be Yoshimi Inaba, president and CEO of Toyota Motor Sales, (TMS) USA, James Press, executive vice president of TMS, Nobukazu Tsurumi, TFS USA executive vice president and treasurer and Michael Deaderick, TFS USA senior vice president and secretary. Borst began his career with Toyota in 1985 as corporate marketing manager. Since then he has held a number of management positions at Toyota Motor Sales, USA, Inc., including group vice president and general manager of the Lexus Division and group vice president, corporate strategy and planning. Most recently, Borst served as senior vice president in charge of Toyota Motor Credit Corporation and Toyota Motor Insurance Services. "With these appointments, Toyota reinforces its commitment to the U.S. marketplace and our dealer body. I look forward to continuing to strengthen TFS USA's partnership with Toyota Motor Sales to provide our dealers and customers with the best finance and insurance products and services in the industry," said Borst.