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Nicole Rouse Named Marketing Coordinator at Hella

28 September 2000

Nicole Rouse Named Marketing Coordinator at Hella

    PLYMOUTH, Mich., Sept. 28 Nicole Rouse has been named
marketing coordinator for Hella North America, Inc., in Plymouth, MI.
    Ms. Rouse will be responsible for trade-show activities, advertising,
public relations, market research and Hella's North American Internet site.
Fluent in German, Rouse's new position will involve extensive work with
Hella's global headquarters in Lippstadt, Germany.
    Rouse was previously a marketing assistant with Hella-Behr Vehicle Systems
in Plymouth, where she negotiated contracts for promotional products and
assisted in the development of advertising and promotional materials.  She
also coordinated Hella-Behr trade-show activities.
    Prior to joining Hella-Behr, Rouse worked for John Hancock Insurance as an
international-service administrator assigned to Ford Motor Company's
International Service Center in Allen Park, MI.  She later served as a
personnel and human resources specialist for Ford of Germany in Cologne.
    Rouse holds a bachelor's degree in international business studies from the
University of Michigan-Dearborn. She lives in Royal Oak, MI.
    Hella is a tier one supplier of lighting, electronic equipment, sensors
and complete vehicle front-end modules to the auto industry.  The Hella Group
and its parent company, Hella KG Hueck & Company, have 20,000 employees at
more than 30 production locations in 16 countries throughout the world.
Worldwide consolidated sales for Hella during the company's 1998-99 fiscal
year grew by more than 14 percent to more than $2.4 billion.  Additional
information about the company is available on the Internet at
http://www.hella.de