Leading Supplier of Harley-Davidson Accessories Adds Virtual Showroom to Their E-Commerce Site
28 September 2000
Leading Supplier of Harley-Davidson Accessories Adds Virtual Showroom to Their E-Commerce Site
IRVINE, Calif.--Sept. 28, 2000--realityBUY Thursday announced that they have been selected by Custom Chrome, the world's largest independent supplier of Harley-Davidson(R) motorcycle accessories and parts, to develop a virtual showroom within their Web site.
The showroom will feature an array of interactive 3D parts and accessories that can be viewed to assist customers in making a purchasing decision.
The showroom features proprietary solutions developed by realityBUY, the Internet's leading provider of interactive 3D for e-commerce applications. Within the virtual showroom environment, Custom Chrome customers can view realistic 3D versions of motorcycle parts and accessories such as the RevTech(R) high performance engines, forks, fenders and special headlights.
They can zoom in and out and rotate the objects to inspect them from all angles. Once they are satisfied with the parts' suitability, the user can then click on a listing of Custom Chrome dealers to find the location nearest them to make their purchase.
"Custom Chrome has always listened to the wants and needs of the marketplace. Over the years, some of Custom Chrome's best-selling products have been suggested by our customers and many of the parts sold today reflect the input received from them," said Joe Piazza, vice president of sales and marketing at Custom Chrome.
"Harley-Davidson(R) owners are very serious about customizing their bikes to reflect their specific preferences and their individual personalities. We feel that presenting our products in 3D will significantly enhance the customer's ability to visualize how the parts look, how they will look on their bike and enable them to find just the part or accessory they are looking for more easily," he continued.
About Custom Chrome
Custom Chrome is the world's largest independent supplier of aftermarket parts and accessories for Harley-Davidson(R) motorcycles, distributing their own products, many of which are offered under the brand names of RevTech(R), Premium(R), Dyno Power(R), Santee(TM), Regency(TM), Chrome Gear(TM) and C.C. Rider(R). They also distribute other manufacturer's products under their respective brand names.
Custom Chrome has a reputation of satisfying their customers with innovative product designs that rely upon an intensive research and development effort by an in-house staff of engineers and product specialists.
They supply aftermarket replacement parts for most Harley-Davidson(R) models as far back as 1936, and sell items through a network of more than 4,700 motorcycle dealers and repair shops worldwide. Their print catalog, which has 1,056 color pages and features more than 20,000 parts, is widely acknowledged as one of the finest reference books of its kind for Harley motorcycles.
About realityBUY
realityBUY is the Internet's leading application service provider of interactive 3D content and solutions for e-commerce applications. Using realityBUY's technology, 3D objects can be deployed within an individual company's Web site, in a vertical online exchange or combined with realityBUY's e-business solutions to deliver powerful e-commerce capabilities to manufacturers, distributors and retailers.
Utilizing realityBUY's proprietary process, called "See-Try-Buy(TM)," online buyers can:
| -- | See and explore the product in 3D |
| -- | Try in real time the product's functionality, interact with its features, and |
| -- | Buy the product in its selected configuration. |
Currently, realityBUY's network includes global partners in Australia, Canada, China, Hong Kong, India, Japan, South Korea, New Zealand, Thailand and Taiwan -- all of whom provide similar 3D and e-business solutions to their local marketplaces.
For more information about realityBUY and their global partners, visit www.realitybuy.com, contact Phyllis Dretzka via e-mail at press@realitybuy.com or call 949/585-3058.