FordDirect.com to Preview New Direct Sales Venture at eAutoWorld
27 September 2000
FordDirect.com to Preview New Direct Sales Venture at eAutoWorld
Forrester, Gomez to Unveil New Studies
RICHMOND, Va., Sept. 27 The leadership of FordDirect.com
will discuss the launch of the pioneering direct sales venture at the
eAutoWorld conference, scheduled for Oct. 3-5 at the San Diego Convention
Center.
FordDirect.com is an unprecedented Web-based partnership between the
automaker and its more than 4,200 dealers. Jerry Reynolds, chairman of the
national Ford Dealer council, will join key dealer council members on the
eAutoWorld panel. James O'Connor, Ford Motor Co. vice president, and
president of the Ford Division, will represent the automaker. FordDirect.com
is scheduled to launch in California in October.
Also at eAutoWorld, Forrester Research Inc. and Gomez Advisors Inc. will
introduce new studies charting the future of online automotive commerce.
Forrester takes a look at the prospects for the leading retail models in
automotive eCommerce. Gomez will discuss a new study of more than 12,000
online car shoppers.
The eAutoWorld conference, which looks across the entire eCommerce value
chain, will bring together leading suppliers, manufacturers, dealers,
aftermarket firms and telematics companies. The conference features breakout
sessions focused on results-oriented eCommerce practices, real-world case
studies and hands-on advice for competing and winning in the New Economy.
Other keynote and general session highlights:
* Michael Jackson, chief executive officer of AutoNation Inc., the
largest dealer group in the United States, shares what AutoNation's customers
are saying about their recent online car-buying experiences -- and what these
experiences portend for the category's future.
* Ronald Goldsberry, chief executive officer of CarStation.com, charts
the huge growth opportunities for the $700 billion online aftermarket parts
and services business.
* Franchise Laws Super Panel: Jeremy Anwyl, chief operating officer of
Edmunds.com, moderates a lively debate on the future of state franchise laws.
Panelists include Chris Denove, J.D. Power and Associates; Jon Christensen,
IvoiceDealers.com; Kenneth Murphy, CarsDirect.com; dealer attorney Dan Myers;
and Rick Alexander of the National Association of Motor Vehicle Boards and
Commissions.
* William Santana Li of Model E Corp., the online marketer of customized
vehicles, will discuss his company's new direct sales business model.
eAutoWorld is designed for those in the automotive, Internet and eCommerce
fields, including academics, marketers, analysts, stockbrokers and telecom
executives. Registration for the show is $1,095. To sign-up or for
additional information contact 800-535-1812 or visit http://www.eAutoWorld.com .
About eMarketWorld.com
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eMarketWorld at 800-535-1812 or http://www.eMarketWorld.com