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Consumer Insight Drives Visteon Into the Future

27 September 2000

Consumer Insight Drives Visteon Into the Future

    DEARBORN, Mich., Sept. 27 Visteon Corporation
is taking bold steps to bring consumer insight to the forefront of its product
and technology development strategy by introducing Visteon's VisionLab, an
innovative, interactive research tool to define and understand the needs of
the consumer.
    Designed by Visteon's Strategic Marketing and Consumer Insight
organization, Visteon's VisionLab will be launched at Mondial de l'Automobile
in Paris Sept. 29, 2000.  Using interactive software, the system will be used
to collect consumers' opinions about their expectations for future vehicles
dealing with issues like safety and personal security, mobility, in-vehicle
communication,  comfort, and convenience.
    "Visteon has been very successful in collecting data through consumer
focus groups throughout the world," said Jeff Barylak, director of Strategic
Marketing and Consumer Insight for Visteon.   "In addition to our traditional
approach, Visteon's VisionLab has been designed to capture consumer opinions
in an interesting and fun way.   This is a great opportunity for consumers to
contribute their ideas and opinions to the design of products and technologies
for the future."
    Visteon's VisionLab is integrated into Visteon's technology display at
Mondial de l'Automobile using three individual kiosks.  Through computer
animations and graphic images, the system describes various advanced products
and concepts then prompts consumers for their response.  The system allows
users to interact using a rollerball to make selections and a keyboard to
input their responses.
    Questions address product and technology concepts covering three primary
topics: Connectivity, Safety and Personal Choice.  Consumers choose their own
profile according to their driving preference, and the survey is designed to
take as little or as much time as the participant chooses.
    The consumer insight research will carry on for the duration of the 14-day
event, during which participants can enter daily drawings to win audio
headphones provided by Bang & Olufsen, one of Visteon's strategic alliance
partners in audio system technology for automotive application.  Mondial de
l'Automobile is the first in a series of trade venues and customer technology
reviews where Visteon will integrate its new VisionLab market research
technology.
    "Through ongoing research in our global marketplace, Visteon is
continuously investigating the growing needs and demands of consumers," said
Susan Skerker, senior vice president, Business Strategy and Corporate
Relations for Visteon Corporation.  "By listening to the voice of the
consumer, Visteon can offer strategic solutions to our customers that provide
drivers with a wide-variety of technology to meet those needs."