BOLDER Technologies Lands Craftsman(TM) Product Contract
27 September 2000
BOLDER Technologies Lands Craftsman(TM) Product Contract; Sears to Launch New Portable Jump Starter in OctoberGOLDEN, Colo., Sept. 27 BOLDER Technologies Corporation announced that it will produce a Craftsman Portable Jump Starter under an agreement with Sears Roebuck and Company . Shipment of this new product will commence immediately to all 860 Full Line retail stores, according to Roger F. Warren, chairman, president and CEO. Warren stated, "We are delighted to combine the superior starting power of BOLDER's award-winning Thin Metal Film (TMF(R)) technology and the Craftsman brand in this new jump starter product. The Craftsman brand is recognized as a market leader in tools, hardware and automotive products. Under the agreement with Sears, the Craftsman Jump Starter will be widely promoted during the fourth quarter of 2000 and we anticipate an increase in the market share of BOLDER's Jump Starter products." Andy Ginger, Sears vice president of Brand Marketing, said, "We are very pleased to incorporate the outstanding characteristics of the TMF(R) technology into the Craftsman family of products. No existing product comes close to matching the engine starting capability of this product in such a small, lightweight package that is also very user friendly." The Sears Craftsman Portable Jump Starter is based on the SecureStart(TM) Portable Jump Starter and is a small, lightweight, rechargeable device that can provide an instant engine start on a dead battery in a car, truck, tractor or boat. Like the SecureStart(TM), the Sears Craftsman product features a built-in flashlight and cable clamps for jump starting, weighs less than five pounds, can be easily stored in any vehicle and recharges in minutes.