Mobility Electronics Expands Strategic Relationship With Targus
27 September 2000
Mobility Electronics Expands Strategic Relationship With Targus, Leading Mobile Accessories SupplierTargus Commits to Expanded Two-Year, Multi-Million Dollar Power Adapter Product Partnership SCOTTSDALE, Ariz., Sept. 27 Mobility Electronics, Inc. , a pioneer in remote connectivity technology and products for the computer industry, today announced that it has extended and expanded its strategic partnership with Targus Group International Inc. (Targus), the leading global supplier of portable solutions and accessories. Under the terms of the agreement, Targus will assume responsibility for worldwide sales, marketing and distribution of Mobility Electronics' popular notebook computer auto/air/AC power adapter product line. "This is a great strategic alliance that combines Targus' worldwide sales and marketing skills with Mobility Electronics' engineering and manufacturing strengths," said Don Johnson, executive vice president of worldwide sales, marketing and operations at Mobility Electronics. "Together we believe we can drive significant growth for the power adapter products in the future." "Mobility Electronics' engineering design talent, has provided Targus' marketing and sales force with the features needed to add to our success in the notebook power accessory business," said Steve Goodman, chief operating officer at Targus. "The efficiency of Mobility Electronics' designs enable Targus to offer smaller and lighter power adapters, making life easier for our mobile customers."