Dodge and Polaris Map a New Course Together
26 September 2000
Dodge and Polaris Map a New Course Together
MINNEAPOLIS--Sept. 26, 2000--Dodge and Polaris executives put their heads and horsepower together and announced a first-of-its-kind partnership to 2,500 Polaris dealers at Polaris' All-Terrain Vehicle (ATV), Polaris RANGER and Personal Watercraft convention in Reno.
The deal encompasses co-promotions and shared vehicle placement in advertising, dealerships and special events. Dodge is one of the world's best-known car and truck brands and Polaris is one of the world's largest recreational vehicle companies in an industry whose customers are fiercely brand loyal.
"Polaris ATVs, Snowmobiles, Personal Watercraft, Polaris RANGER, Victory motorcycles and related Parts, Garments & Accessories (PG&A) give adventure seekers a way out of the hustle and bustle of everyday life," said Tom Tiller, CEO of Polaris. "Dodge drivers exude that sense of adventure, which makes us very excited to begin leveraging the best that both companies have to offer. Polaris and Dodge both stand to gain from this deal, but in the end, it's all about making our customers happy."
"Dodge takes a `different' approach to building cars and trucks. Polaris recreational vehicles embody the same non-traditional spirit," said Vice President, Dodge Division, Jim Julow. "Research shows that recreational vehicle owners are loyal truck buyers, so this is a natural for us. We're already looking forward to opportunities to share promotional ideas."
With a perfect blend of performance, stunning design, best-in-class capability and value, the Dodge brand is indeed "different." Dodge stands for performance and continues to reinvent itself with an ever-growing lineup of cars, trucks and minivans that are unique in their interpretation, yet mainstream in their appeal. Whether considering an entire lineup, such as the Dodge R/T Series, or one particular model, such as the extraordinary Viper, Dodge delivers the excellent performance, unique design and unparalleled value. Dodge is a division of DaimlerChrysler Corp.