Bickford Ford Increases Accessory Sales
26 September 2000
Bickford Ford Increases Accessory Sales by Creating an Exciting Buying Experience With EyeVelocity
SAN DIEGO--Sept. 26, 2000--EyeVelocity, the leading provider of e-Commerce Visualization technology, and Snohomish, Washington-based customer Bickford Ford announced today high customer satisfaction from using EyeVelocity's MACRO System(TM). With successful implementation of EyeVelocity's MACRO System, Bickford Ford has been able to enhance customers' overall automotive buying experience.
"The MACRO System has enhanced the buying experience for our customers. Thanks to the MACRO System, 95 percent of our customers make accessory purchases to customize their new vehicle," said Kris Paine, accessories manger of Bickford Ford. "The system even paid for itself in two months. I am very pleased to have such an exciting solution in my department."
EyeVelocity enables the dealer to deliver a highly interactive and engaging buying experience to the consumer. EyeVelocity offers the only solution that allows automotive customers to select the exact make, model, color and version of their chosen vehicle and add desired accessories from a database that includes millions of corresponding options. For the first time ever, consumers can actually see, feel and "try on" vehicles, with all the accessories, prior to purchase. EyeVelocity's MACRO System removes the guesswork from customizing the vehicle and keeps automotive customers coming back for more.
"Working with dealers to create an exciting and customized automotive buying experience is the driving force behind the success of the MACRO System," said Allan Camaisa, chairman, president and CEO of EyeVelocity. "The number of customers who are personalizing their vehicles at Bickford represents the impact of empowering the consumer through the buying process."