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PickUps Plus Market Driving Franchiser's Growth

25 September 2000

PickUps Plus, Inc. - SUV and Truck Accessories $30+ billion Market Driving Franchiser's Growth

    MASON, Ohio--Sept. 25, 2000--PickUps Plus Inc. (OTCBB:PUPS)

    PickUps Plus heads west to California - Silicon Valley

    PickUps Plus, Inc., a leading retailer of truck and SUV accessories, announced today that it is expanding its franchised operations into California.
    The company plans to open its 12th nationwide retail location in San Francisco in late October. California, as the most populous state, represents one of the most lucrative geographic market areas in the $30+ billion market for sports utility vehicle (SUV) and light truck accessories.
    "We are looking forward to the introducing countless truck and SUV owners in Northern California to the best products and accessories on the market today," says John Fitzgerald, president and CEO of PickUps Plus. "Like many buyers across the nation, purchasers of SUVs and pick-ups in and around San Francisco are anxious to personalize and customize their vehicles so that they don't look like every other assembly line truck on the road. Our competitive advantage is that there are very few retail outlets to turn to for higher-end customized truck accessories. And, we are the first to offer top of the line products in a clean and friendly atmosphere."
    PickUps Plus has been expanding under its aggressive franchise plan, seeking new locations with high potential nationwide. Currently, PickUps Plus owns and operates three corporate stores, while overseeing eight franchise locations in eight states.
    PickUps Plus is uniquely positioned to take advantage of the tremendous growth in the sale of new light trucks and SUVs. The market for truck accessories continues to climb with the explosive growth in truck sales. Market research from Ford Motor Company reveals that 90% of truck and SUV owners purchase after market accessories for their vehicles, spending an average of $1,600 within the first three months of purchase.
    Year to date, trucks have represented 52.6% of total North American passenger automotive production. In addition, four out of the five top selling vehicles in the U.S. are trucks or SUVs as well. PickUps Plus knows that every one of these truck owners is another potential customer for their stores or e-commerce site (www.pickupsplus.com), where online shoppers can choose from tens of thousands of after market automotive parts and accessories.