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Nissan Chooses Interelate to Deploy E.piphany Analytics

25 September 2000

Nissan North America Chooses Interelate to Deploy E.piphany Analytics and Personalization Solutions; Interelate's Business Model Reduces Time-To-Benefit for Major Automaker

    EDEN PRAIRIE, Minn.--Sept. 25, 2000--Interelate, the leading customer intelligence application service provider (ASP), today announced it has signed an agreement with Nissan North America, a leading automotive manufacturer, to deploy E.piphany E.5(TM) analytics and real-time personalization software. In addition, Interelate will provide ongoing consulting services to further analyze Nissan's customer data.
    "By implementing analytics and personalization solutions through Interelate, we have created a permission-based customer management solution that identifies in-market website visitors and enables real-time communication with our retail channel." said Ted Ross, corporate manager of relationship marketing at Nissan. "The solution has already helped us improve customer service and expedite transactions."
    Interelate deployed and will support the E.piphany E.5 Enterprise Insight and Real-time Personalization solutions for Nissan and will also provide ongoing consulting services and analysis of Nissan's customer data. The customer intelligence solution will enable Nissan to more effectively market its products to new and existing customers. Nissan chose Interelate because of the fast time-to-solution offered by the customer intelligence ASP.
    "Because Nissan did not have to secure any hardware or software to support this initiative, we are providing Nissan sophisticated data analysis without the cost, risk or time normally associated with complex customer intelligence projects," said Wade Myers, chairman and chief executive officer for Interelate. "Interelate is focused on providing Nissan with the best customer analysis and reporting service to support a global network of buyers and suppliers."
    "The alliance between Interelate and E.piphany enables companies like Nissan to access the power of a world-class solution like E.piphany and enjoy the expertise and benefits of a world-class ASP," said Tim Guleri, vice chairman and EVP of business development at E.piphany. "Nissan is expanding its current customer relationship management solution to further improve every interaction with each of its car owners. We look forward to working with Interelate to continuing our joint service of Nissan as we see them as a CRM trailblazer in the automotive industry."