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NASCAR: GoodMark Foods to end racing sponsorships

22 September 2000

Raleigh, NC(September 21, 2000)  GoodMark Foods Inc., parent company of Slim 
Jim and Penrose Meat Snacks, will end its car sponsorship in the NASCAR Busch 
Series at the end of the 2000 racing season.  GoodMark will also end its 
title sponsorship of the Slim Jim All Pro NASCAR Touring Series

"It is a matter of economics," said Dick Miller, President of GoodMark Foods.

"When we started our Busch Series sponsorship with Bobby Labonte in 1990, 
primary car sponsorships were in the three to four hundred thousand dollar 
range.  Today, to be competitive, it takes almost ten times that amount.  
While our sales have grown steadily, and quite satisfactorily since 1990, 
they have not grown at that kind of rate.  The cost of sponsorship is now at 
a point were it will begin taking a larger percentage of our marketing budget 
than is prudent for a company our size.  We viewed our title sponsorship of 
the All Pro Series as a perfect complement to our overall Busch program and 
realize that full value of the All Pro will not be realized without the 
continuation of our Busch sponsorship."  

"So, with a great deal of reluctance, we will end our Busch Series 
sponsorship with the Labonte family at the end of this season.  The eleven 
years we have sponsored cars on the Busch Series and the seven years we have 
served as title sponsor of the All Pro Series have been good for our 
business.  We would like to thank everyone who has helped us during that 
time."

GoodMark Foods, Inc., maker of Slim Jim, is the nation's leading producer and 
marketer of meat snacks, including Big Mama®, Penrose®, Pemmican®, and 
RoughCut®, as well as salty snacks under the Andy Capp's® name.  GoodMark 
Foods is located in Raleigh, NC, and is an independent operating company 
(IOC) of ConAgra, Inc.