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Ford's Nasser Faces Massive Criticism: just-auto.com

21 September 2000

Ford's Nasser Faces Massive Criticism: just-auto.com

    LONDON, Sept. 21 The firestone tyre recall is the biggest
safety problem that Ford has faced for 30 years but despite a slow reaction on
the tyre recall, Jac Nasser, CO of Ford Motor Company, is still assuring
customers that they are his priority.
    The Economist report, which can be found at,
http://www.just-auto.com/features_detail.asp?art=284 , looks at the way that
Nasser is presently handling the crisis.
    Favouring the non-response advertising technique, Nasser has been
criticised for attempting to avoid giving evidence alongside Masatoshi Ono,
the boss of Firestone in the US, to a congressional sub-committee last week.
Realising his mistake, which The Economist report claims 'looked simply awful'
Nasser did appear.
    just-auto.com Managing Editor, David Leggett, says, "The recall of
6.5 million tyres has stirred up the American and to an extent, the world
media, into a frenzy.  The situation itself and a slow reaction to the problem
by Ford has fuelled criticisms of complacency and as yet Nasser has not been
successful in dealing with the situation or the criticism."

    For the full Economist report please click here:
http://www.just-auto.com/features_detail.asp?art=284

    just-auto.com is the premier online portal for automotive industry
professionals worldwide.  Targeted specifically at industry and business
professionals the site provides a single point of reference for independent
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