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Hydrogen Media Builds New Track on the Information Superhighway HYDROGEN MEDIA, INC. LOGO Hydrogen Media, Inc. Logo. (PRNewsFoto)[DM] CLEARWATER, FL USA 07/06/1999    

21 September 2000

Hydrogen Media Builds New Track on the Information Superhighway HYDROGEN MEDIA, INC. LOGO Hydrogen Media, Inc. Logo. (PRNewsFoto)[DM] CLEARWATER, FL USA 07/06/1999    
      International Speedway Corporation Rounds Next Turn in Cyberspace

    ST. PETERSBURG, Fla., Sept. 21 Imagine feeling the passion
and intensity of motorsports from your own personal computer.  Motorsports
enthusiasts around the world will soon experience the true impact of high-
speed auto racing on a new network of cutting-edge interactive Web sites --
through a partnership between International Speedway Corporation (ISC) and
Hydrogen Media.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19990706/HSTU061 )
    Hydrogen Media, a next-generation provider of complete e-business
solutions, today announced plans to complete construction of a new state-of-
the-art Web community for International Speedway Corporation.  This innovative
'one click, one door access' initiative will serve as the definitive one-stop
Internet destination for motorsports entertainment.
    Hydrogen Media strategists and designers are developing one comprehensive
channel for a family of individual Web sites serving popular ISC motorsports
facilities and ancillary businesses across the United States.  The completed
project will provide a resource of information for motorsports fans about the
facilities, current race events, historical information and other valuable
information relating to ISC facilities.
    "The creative wizards of Hydrogen Media are building a one-of-a-kind for
International Speedway Corporation," says Hydrogen Media CEO, Scott Gostyla.
"Our special effects artists and interactive designers are incorporating the
very latest in digital technology to bring this highly interactive community
to life.  Hydrogen Media is excited and proud to have formed this
groundbreaking partnership with the ISC."

    About Hydrogen Media
    Hydrogen Media ( http://www.hydrogenmedia.com ) provides fully integrated e-
business solutions that enable companies to take advantage of the
opportunities presented by the Internet.  The company creates and maintains
strategic, creative and technology Web-based solutions that help its clients
to successfully develop and enhance long-term business relationships with
customers, suppliers and employees.  Hydrogen Media offers strategic
consulting, Web site design, e-commerce solutions, intranets/extranets and
wireless applications to divisions of Fortune 1000 corporations, middle market
companies, and well-funded and managed Internet start-ups.  Founded in 1996,
Hydrogen Media operates from Tampa/St. Petersburg headquarters, with regional
operations across the U.S.  More than 350 clients in 49 nations depend on
Hydrogen Media for customized service, including Aon Corporation, Dreyfus
Brokerage, AAA Auto Club South, Colliers International and duPont REGISTRY.

    About International Speedway Corporation
    International Speedway Corporation is a leading promoter of motorsports
activities in the United States, currently promoting more than 100 events
annually.  The Company owns and/or operates 11 major motorsports facilities,
including Daytona International Speedway in Florida (home of the Daytona 500);
Talladega Superspeedway in Alabama; Michigan International Speedway located
outside Detroit, Michigan; California Speedway near Los Angeles, California;
Homestead-Miami Speedway in Florida; Phoenix International Raceway in Arizona;
Richmond International Raceway in Virginia; Darlington Raceway in South
Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen
International in New York; and Nazareth Speedway in Pennsylvania.  In
addition, the Company is developing Kansas Speedway in Kansas City, Kansas.
Other track interests include the operation of Tucson (Arizona) Raceway Park
and an indirect 37.5% interest in Raceway Associates, LLC, which owns the
Route 66 Raceway and is developing the Chicagoland Speedway in Joliet, Ill.
The Company also owns and operates MRN Radio, the nation's largest independent
sports radio network; DAYTONA USA, "The Ultimate Motorsports Attraction" in
Daytona Beach, Florida, The Official Attraction of NASCAR; Americrown Service
Corporation, a provider of catering services, food and beverage concessions,
and merchandise sales; and Motorsports International, a producer and marketer
of motorsports-related merchandise.

    Contact: Craig Patrick, Hydrogen Media Director of Public Relations
888/890-9175, cpatrick@hydrogenmedia.com.