IT Radio Network Now Featuring Interviews with Top Exec from Ford Motor Company
21 September 2000
IT Radio Network Now Featuring Interviews with Top Exec from Ford Motor Company
LOS ANGELES--Sept. 21, 2000--IT Radio Network, the voice behind eBusiness, is featuring an in-depth interview with Randy Ortiz, Director for Consumer eBusiness at Ford Motor Company .During the interview, Ford's Ortiz discussed the company's new FordDirect.com initiative, ePrice and the difference between them and the online automobile discounters.
According to Ortiz, the Ford dealer council is actually behind the initiative. "This was an initiative that our retail channel brought to Ford Motor Company," said Ortiz. "The Ford dealer council, with its 4,200 members across the U.S., are really the ones that drove the formation of this Internet based service."
Ortiz also discussed exactly how FordDirect.com will physically work. "Basically, the consumer can get online, configure a vehicle, select it out of dealer inventory, get an ePrice, finance it and then initiate that purchase that will be consummated or fulfilled at the actual dealership," said Ortiz. "So for all intents and purposes, they can find the vehicle, get a price, get their financing handled and then complete the purchase at their local dealership."
Ortiz added that ePrice is meant to provide or depict a fair and reasonable price online. "The ePrice will be similar to the price that a consumer would receive if they'd entered a store and conducted a negotiation with a dealer," said Ortiz. "We're providing the online consumer with the convenience of getting a price online that's collected by an independent third party and is managed by an independent FordDirect pricing team."
These interviews and others are available free online in RealAudio and text at http://www.itradionetwork.com.
To access Randy Ortiz's interview directly, visit http://www.itradionetwork.com/scripts/ortizr.html
About IT Radio Network
IT Radio Network is an online audio business magazine that features a variety of tech trends, company spotlights and one-on-one interviews with the people reshaping the world of technology. The site is produced by Sky Radio, which produces radio programs for online magazines, a network of corporate Web sites, several major airline carriers and CEOLive.com.
Interviews also currently available on IT Radio Network include WWF Entertainment FreeMarkets , Handspring , WebEx , Peoplesoft , Corio , Xpedior.com , 24/7 Media and Author Faith Popcorn.