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DaimlerChrysler Selects E.piphany to Gain Understanding of Customers

21 September 2000

DaimlerChrysler Selects E.piphany to Gain a Better Understanding of Nearly 40 Million U.S. Customers

 Speed of Execution, Web-based Architecture, Scalability Cited as Top Reasons
             DaimlerChrysler Chose E.piphany Over the Competition

    SAN MATEO, Calif., Sept. 21 E.piphany, Inc.
today announced that DaimlerChrysler Corporation has purchased E.piphany
software to better understand nearly 40 million of its U.S.-based car and
truck owners.  DaimlerChrysler will utilize the reporting and analysis, data
mining and list management components of E.piphany software to give the
Chrysler, Dodge and Jeep(R) brand teams a single view of their U.S. customer
base.
    "Our brand managers required a user-friendly solution to give them
real-time insight into customer information," said John Fisher, Senior Manager
-- Customer Relationship Management, at DaimlerChrysler. "The E.piphany
solution incorporated an easy-to-use graphical user interface, combined with
speed of execution, a web-based architecture and robust scalability
capabilities. After careful evaluation, E.piphany was selected as a key
component in our overall Customer Relationship Management strategy."
    "In today's customer economy, it's about putting critical information into
the hands of executives, managers and knowledge workers across the
organization so that insight can be turned into actions that improve the
customer experience," said Roger Siboni, president and CEO of E.piphany.
"DaimlerChrysler is among a select group of forward-thinking automotive
manufactures using cutting-edge CRM technology to get, keep and grow
customers.  We're proud to be part of their solution and we look forward to
growing in tandem with DaimlerChrysler's technology requirements."