Newstream.com digest: Groundbreaking Advance in Breast Cancer Detection, Merrill Lynch's 'Dogs of the Dow' Report and more free multimedia story packages for journalists
20 September 2000
Newstream.com digest: Groundbreaking Advance in Breast Cancer Detection, Merrill Lynch's 'Dogs of the Dow' Report and more free multimedia story packages for journalists
NEW YORK--Sept. 20, 2000--There's new material available to journalists from Newstream.com! Journalists can visit http://www.newstream.com now to download FREE multimedia content (video, audio, photos, graphics, PowerPoint slide shows, spreadsheets, charts and text) for the following features:--------------------------------------------------
Groundbreaking Advance in Breast Cancer Detection
With just a few drops of blood, doctors can now determine within hours whether a woman has the most aggressive type of breast cancer and how far it has spread. Developed by Bayer, this new test measures how much of a particular protein cancer cells have shed into the blood. English and German video clips available here
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iMammogram.com Using New Technology to Help Detect Early-Stage
Breast Cancers
Currently, up to 21 percent of early stage breast cancers are undetected through routine screening mammography. iMammogram.com today announced the national launch of a unique service to provide women with a Computer Aided Detection analysis of their mammograms. The service, called CloserLook, will be available through participating mammography centers across the U.S. and via the Internet. See a video news release here.
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'Dogs of the Dow'
The "worst" may be best for investors. This report from Merrill Lynch looks at how the 10 lowest performers among the 30 Dow Jones stocks may yield the highest dividends.
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Crest Unveils Innovative, Affordable Tooth Whitening System
Joan and Melissa Rivers, mother-daughter celebrity fashion experts, team up to spread the word about Crest Whitestrips, an innovative tooth whitening system from Crest that affordably provides truly noticeable results. ¶ Video available later Wednesday.
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New Ads Counter Tobacco Marketing to Teens
The American Legacy Foundation's new truth(sm) campaign ads are going head-to-head with powerful tobacco advertising images to debunk the myths that pervade tobacco ads. With an ad already running on MTV, the 'Bags Over America' campaign will now run on NBC during the marquee media event of the season -- the Olympics. Video now available.
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New eDemographics Report Reveals Major Shifts In U.S. Online Usage
Three groups demonstrate significant growth in the U.S. Internet market: women, minorities & seniors. Get the details of this new eMarketer study on a significant shift among web users.
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Survey: Consumers Prefer Buying Cars from Dealers vs. Online
More than 80 percent of consumers throughout Europe and the USA say they are satisfied with buying cars through dealers, according to an online survey of 7000 people by Cap Gemini Ernst & Young. Analysts have drawn the conclusion that the future of the car industry is not pure dot.com -- that car dealers will continue to play a significant role. American English, British English and French Video News Stories Available Here
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Survey: Top U.S. Technology Brands Winners and Losers
The world's preeminent branding consultancy and strategic design firm, today released its ImagePower(r) study of the top 250 U.S. technology brands. Landor Associates' comprehensive survey measures how brands are perceived by customers in an environment of inherent volatility and unprecedented marketing spending. ¶ See which companies top the list here.
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Jaguar R1 Formula One Takes on NYC Cab to Prep for Indianapolis
Grand Prix
The hottest show on Broadway was really on Broadway. Jaguar Racing showcased the new Formula One race car in New York's Times Square against one of the toughest foes, a Checker cab. The team is gearing up for the first Formula One U.S. Grand Prix in almost 10 years. Get a photo & video now.
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