Dana and Motorola Form Strategic Alliance
20 September 2000
Dana and Motorola Form Strategic Alliance to Advance Automotive TechnologyTOLEDO, Ohio, and NORTHBROOK, Ill., Sept. 19 Dana Corporation and Motorola Inc. announced today that they are forming a strategic alliance between Dana and Motorola's Automotive and Industrial Electronics Group (AIEG). The purpose of the alliance is to advance technological applications and interfaces for new automotive components, modules and systems. Through this alliance, Dana and Motorola will join forces to provide integrated automotive systems solutions. Motorola, a leader in the development of electronic components and integrated electronic system design and manufacturing will provide Dana with access to advanced electronics technology. In return, Dana will incorporate this exciting new technology within its advanced chassis, drivetrain and engine systems, and leverage its expertise and infrastructure to take the new products to market. "This alliance will help us achieve one of our core objectives -- to expand our technical capability in a capital efficient manner to enhance our competitive advantage in our chosen markets," said Joe Magliochetti, Dana's chairman and CEO. "Central to this focus is an emphasis on those technologies that go beyond today's demands and drive future markets. We believe that Motorola is the perfect partner for Dana in this regard." "This alliance is part of our long-term strategy to integrate electrical and electronic components to develop advanced technology for our traditionally mechanical components. We are actively pursuing these types of opportunities to add to our "intelligent" product offerings and to provide our automotive customers with value-added benefits," said Chuck Heine, president of Dana's Engine Systems Group. "This alliance is a perfect example of Motorola's strategy to incorporate our DigitalDNA technology to make 'smart products' with our partners," said Dave Melka, senior vice president and general manager of Motorola's Automotive and Industrial Electronics Group (AIEG). "Combining Motorola's technology and expertise in automotive electronics with Dana's capabilities in mechanical applications creates a powerful team to better serve automotive customers worldwide."