Fixthiscar.com Announces Premier Online Marketplace For Automotive Repair Information
18 September 2000
Fixthiscar.com Announces Premier Online Marketplace For Automotive Repair Information
- Internet Company Will Provide Consumers with Auto Repair
Information That Facilitates Easy Communication Between
Auto Repair Professionals and Car Owners -
PLEASANTVILLE, N.J., Sept. 18 Fixit4less.com, Inc., today
announced Fixthiscar.com, the nation's first comprehensive, web-based software
solution providing consumers with a system to diagnose mechanical problems and
obtain precise estimates for automotive repairs. Fixthiscar.com allows
consumers access to the same estimating systems used by automotive
professionals. Using patented software technologies, Fixthiscar.com is the
only Internet company that diagnoses mechanical failures specific to any brand
of car manufactured since 1992, providing precise estimates for parts and
labor. Armed with diagnostic and price estimating information, consumers will
be better able to communicate with auto repair professionals. Privately
funded, Fixthiscar.com plans to launch the website during the fourth quarter,
2000.
Fixthiscar.com offers features and benefits including: on-the-spot vehicle
problem diagnosis; parts and labor repair estimates that can be used to
validate repair shop pricing; and a prediction model that notifies customers
of the next most likely component or part to fail on their automobile. The
website also provides preventative maintenance tips customized to consumers'
individual needs.
"There are over 60 million registered automobiles in the United States and
over 180 million auto repairs preformed per year. Until now, consumers have
had no way to validate the information provided to them by their automotive
professional. At no cost to the online visitors, Fixthiscar.com enables
consumers to access the same diagnostic and estimating information used by
professional mechanics and repair shops," said Brad Pogachefsky, founder,
president and chief executive officer of Fixthiscar.com. "Many people are
intimidated by the auto repair industry. Fixthiscar.com is the only online
marketplace offering a resource that will enable consumers to communicate on
an even playing field with their automotive repair professional."
Fixthiscar.com's repair estimating data is derived from the MOTOR
Information Systems automotive repair guides used by mechanics and auto repair
shops throughout the world to estimate parts and labor pricing for automotive
repairs. The data is provided through a strategic licensing agreement between
Fixthiscar.com and MOTOR Information Systems, a division of Hearst Business
Publishing, the world's premier supplier of automotive data. MOTOR's mission
since 1903 has been to provide automotive professionals with unbiased,
accurate, authoritative and reliable information in consistent, easy-to-use
formats.
Since its inception Fixthiscar.com has raised initial venture capital
funds, spearheaded critical strategic partnerships and deployed leading web
design, marketing and corporate communications teams. Fixthiscar.com has
defined and targeted new markets for auto repair guide information via the
Internet. This new market extends beyond car buffs and non-professional
mechanics (do it yourselfers) who have purchased published repair guides in
the past. The latest, fastest growing market segment Fixthiscar.com defines
as Know-It-Yourselfers includes consumers who seek resources in order to make
fully informed decisions about auto maintenance and repair -- consumers who
look up invoice pricing, wholesale book values and check lemon reports online
before buying an automobile.
Enterprise Solution
Fixthiscar.com also offers a business-to-business enterprise solution
through sublicensing its proprietary software technology. Targeted sublicense
markets include search engine companies, automotive associations, individual
dealers and automotive related websites. Businesses who sublicense
Fixthiscar.com's product will be able to brand and market the software
technology and content for their own use. This includes the added value of
all Fixthiscar.com features and benefits including easy navigation of
organized estimating data that has been mainstreamed for the consumer.
Fixthiscar.com is led by Founder, President and Chief Executive Officer,
Brad Pogachefsky, a seasoned executive with over 17 years of experience. His
expertise includes business discovery, vision and strategy, business process
reengineering, marketing and demand creation, strategic systems planning and
alignment, and information technology enablement.
Before founding Fixthiscar.com, Pogachefsky built his career in the
automotive industry. He has extensive experience building and operating
multiple import and domestic new car franchises including Nissan, Subaru,
Saab, Mazda, Volkswagen, General Motors, Ford and Mercury. In addition to his
role heading Fixthiscar.com, Pogachefsky is co-founder of the Admiral Auto
Group and serves as president and chief executive officer of the organization,
which sells and services more cars than any other auto group in Atlantic
County New Jersey. Pogachefsky also operates the largest body shop in
Hamilton County New Jersey.
About Fixthiscar.com
Fixthiscar.com is the nation's first comprehensive, web-based software
solution providing consumers with a system to diagnose mechanical problems and
obtain precise estimates for automotive repairs. Using patented software
technologies, Fixthiscar.com is the only Internet company that diagnoses
mechanical failures specific to any brand of car manufactured since 1992,
providing exact estimates for parts and labor. Fixthiscar.com offers features
and benefits including: on-the-spot vehicle problem diagnosis; parts and labor
repair estimates that can be used to validate repair shop pricing; and a
prediction model that notifies customers of the next most likely component or
part to fail on their automobile. The website also provides preventative
maintenance tips customized to consumers' individual needs.
Headquartered in Pleasantville, New Jersey, Fixthiscar.com is located at
400 Black Forest Pike, Pleasantville, New Jersey 08232; tel; 609.646.1104;
fax; 609.646.0730 or by visiting http://www.fixthiscar.com.
Fixthiscar.com is a trademark of Fixit4less.com, Inc. All other names
featured herein are either registered trademarks or trademarks of the company.