Toyota Motor North America, Inc. Appoints Daniel Sieger as Manager, Media Relations

18 September 2000
Toyota Motor North America, Inc. Appoints Daniel Sieger as Manager, Media Relations
    NEW YORK, Sept. 18 Toyota Motor North America, Inc. (TMA)
today announced that the company has appointed Daniel Sieger manager of media
relations for TMA's External Affairs Group.  In his new position, Mr. Sieger
will be the media liaison for Toyota Motor Corporation's activities in North
America as well as promoting TMA and its corporate advertising, philanthropic,
and environmental activities.
    In making the announcement, Veronica Pollard, vice president, external
affairs, of TMA said, "Dan is a welcome addition to the team at a very
important time.  As Toyota continues to increase its presence in North America
on both a national and local level, Dan's media relations experience will be
valuable in communicating our messages to a wide range of audiences."
    Immediately before joining Toyota, Mr. Sieger was a vice president with
Robinson Lerer & Montgomery, a New York-based strategic communications firm.
Prior to RLM, he was a vice president in the e-commerce practice of Ruder
Finn, Inc., one of the world's largest independent public relations firms,
representing companies including MotherNature.com.
    Mr. Sieger also has extensive experience in public affairs and event
marketing, including work with the Grand Central Partnership and the
sponsorship activities of Seagram Americas' brand, Crown Royal.
    He began his public relations career at The Bruce Cohen Group, where he
managed all aspects of publicity and event marketing for non-profit, real
estate and arts clients, such as the Empire State Building and The Sylvia and
Danny Kaye Playhouse.
    Mr. Sieger is a graduate of Brandeis University where he earned a Bachelor
of Arts degree in English and American Literature.
    "This is an exciting time to join Toyota and I look forward to
contributing to the TMA team," said Mr. Sieger. "Toyota's environmental
initiatives, including the Prius, the company's new gasoline/electric hybrid
vehicle, will be an important part of Toyota's increased visibility in North
America."
    Over the last nine years, Toyota has provided more than $126 million to
support education, the environment, health and human services, community
development, humanitarian aid and the arts. As a member of the American
business community since 1957, Toyota has made a substantial investment in its
U.S. operations. This investment reached nearly $12 billion by the end of
1999.