EMI Music, Mazda, Trans World Entertainment and Infogrames Put Consumers in the Driver's Seat With ``Mazda Traffic Jams Sweepstakes''
18 September 2000
EMI Music, Mazda, Trans World Entertainment and Infogrames Put Consumers in the Driver's Seat With ``Mazda Traffic Jams Sweepstakes''
WOODLAND HILLS, Calif.--(ENTERTAINMENT WIRE)--Sept. 18, 2000--4 Grand Prizes of Mazda Tributes Filled With CDs to Be Awarded
Consumers can win a Mazda Tribute filled with CDs, PlayStation game consoles and Driver 2 PlayStation games by entering the Mazda-Traffic Jams Sweepstakes, a new multi-million dollar cross-promotion facilitated by EMI Music Distribution with Mazda Motors of America, Trans World Entertainment and Driver 2 by Infogrames, Inc.
Until Sept. 27, Mazda-Traffic Jams Sweepstakes entry forms are available at all 955 Trans World music locations -- Record Town, Music Company, Coconuts, Camelot Music, The Wall, For Your Entertainment, Strawberries, Planet Music, Saturday Matinee and Specs. Trans World is also showcasing the new Mazda Tribute in 30 malls across the U.S. The four Grand Prizes are the all-new 2001 Tribute LXV6 SUVs and a carload of CDs. Two will go to consumers and two will go to the Trans World store with the best sales during the six-week period. The 25 First Place prizes are $99 gift certificates for PlayStation game consoles from Infogrames. The 75 Second Place prizes are Driver 2 PlayStation Games, also courtesy of Infogrames. The games reference two Capitol recording artists, Southern California rappers Kottonmouth Kings and St. Louis rockers Stir.
The promotion was initiated by EMD's Senior Director of Marketing, Lisa Derketsch, and implemented with the help of EMD Trans World Rep, John Nicholas. EMI, which is administering the sweepstakes, worked with Trans World to create point-of-purchase awareness in stores and construct Web site linkage among all the participants including hollywoodandvine.com (Capitol Records), TWEC.com, Mazda.com, and Infrogrames.com. The Mazda-Traffic Jams Sweepstakes is also being promoted through radio, direct mail and e-mail.
EMI Music Distribution (EMD) is one of the five largest music distribution companies in North America. EMD encompasses sales and distribution in North America for Capitol, Virgin, Capitol Nashville, Virgin Nashville, Angel, Blue Note, Christian Music Group, EMI Latin, The Right Stuff (one of the top three reissue labels in the industry, with one of the largest and most significant R&B catalogs), Narada and Higher Octave. Also under the EMD umbrella are Caroline Distribution, Priority Distribution, Catalog Marketing, Special Markets and Manufacturing.