ALLDATA Adds CustomerLink to Strategic Alliances
14 September 2000
ALLDATA Adds CustomerLink to Strategic Alliances
ELK GROVE, Calif., Sept. 14 ALLDATA(R), the worldwide
market leader in computer-based auto repair information for professional
service providers, today announced a strategic alliance with CustomerLink
Systems, Inc., a leading Application Service Provider of Customer Relationship
Management and marketing services to the automotive service industry.
"ALLDATA is committed to remaining the leader in business solutions for
automotive service providers. Our relationship with CustomerLink will bring
value-added products and services to our subscribers," said Brett Easley,
President of ALLDATA, Customer Satisfaction.
The relationship provides CustomerLink access to ALLDATA's electronic
vehicle service and maintenance schedules for over 20,000 vehicles. These
schedules will be used by CustomerLink to deliver on-going and highly
personalized reminders to consumers on behalf of specific automotive service
providers.
CustomerLink's Customer Relationship Management System and proprietary
database marketing platform allows automotive service providers to proactively
communicate with their customers at programmed intervals with reminders for
routine maintenance such as oil changes, tire rotations, and tune-ups; alerts
about their vehicles in the areas of safety, reliability, performance and
comfort as released from the vehicle manufacturers and provided through the
ALLDATA relationship; and with surveys, thank you letters, and information
regarding specials and promotions.
CustomerLink's programmed communication with the service provider's
customers significantly increases the probability that vehicle owners will
return to that particular service provider several times a year for
recommended service, maintenance and repairs. CustomerLink programs assist
automotive service providers in developing and maintaining customer loyalty.
"The exclusive relationship with ALLDATA allows us to deliver very
targeted database marketing programs for automotive service providers with
incredible levels of personalization and accuracy for their customers," said
Kirk Olson, president and CEO of CustomerLink. "Without utilizing the ALLDATA
information, it would be like a doctor's office recommending a visit without a
specific reason or medical problem."
About ALLDATA
ALLDATA is the leading provider of automotive business solutions to the
Professional Automotive Service Industry. ALLDATA's flagship product, the
ALLDATA(R) database, includes computer-based diagnostic and repair articles,
factory technical service bulletins and illustrations including original
equipment wiring diagrams.
ALLDATA is building strategic alliances to bring additional value-added
products and services to our customer base. Visit the ALLDATA web site at
http://www.alldata.com for more information.
In 1988, ALLDATA delivered its first product, and in 1996 AutoZone
purchased the automotive information leader. Over 30,000
professional automotive repair shops across the United States and Canada
depend on ALLDATA for their automotive repair information needs.
About CustomerLink Systems, Inc.
CustomerLink Systems, Inc. is a leading Application Service Provider (ASP)
of Customer Relationship Management (CRM) and marketing services to small and
medium sized businesses across fragmented industries. CustomerLink leverages
a proprietary database management platform to provide highly customized
eMarketing and traditional direct marketing programs. These programs
contribute to greater levels of customer retention, loyalty, and
profitability.