Carabunga.com Offers Dealers a Better Deal On Promotional Products
12 September 2000
Carabunga.com Offers Dealers a Better Deal On Promotional Products
Business Editors/High-Tech WritersSAN DIEGO--Sept. 12, 2000--
Carabunga.com, a wholly owned subsidiary of Newgen Results Corporation , today announced a strategic marketing relationship with 4imprint, North America's leading direct marketer of promotional products, that will offer Carabunga.com dealer and OEM subscriber customers the ability to easily purchase imprinted promotional products at a group discounted rate.
Carabunga.com enables an automotive dealer to build a cost-effective, targeted promotion online. Now, under the agreement with 4imprint, the dealer will also be able to choose an economical product used in fulfilling the promotion.
"We were looking for a way to tie together all potential components of a successful promotion," said Jim Roche, president of Carabunga.com. "The addition of this new promotional source will give dealer's a truly turnkey, one-stop shop to meet their needs when they are constructing a comprehensive or complete marketing campaign," Roche said.
After crafting a targeted, customized promotion piece using Carabunga.com's e-PROMOTIONS tool, dealers will be able to purchase imprinted promotional products to tie in to their marketing or advertising campaigns -- such as t-shirts, pens, coffee mugs, key chains, etc. -- right from the Carabunga.com Web site, any time they want. They can purchase items online 24 hours a day, seven days a week from a selection of thousands of products to tie in with their latest promotion, whether it's to boost new and used car sales, or to increase traffic to their maintenance or parts and service departments.
Established in February 2000 as "The Dealer's One-to-One Marketing Tool," Carabunga.com officially launched nationwide on June 26th of this year. Carabunga.com's e-PROMOTIONS is a browser-based tool that enables automotive dealers to craft targeted promotions online for all departments within a dealership and for all aspects of dealership activity, including sales, service and/or after-market products. The key benefits of e-PROMOTIONS are flexibility, ease of use, near real time fulfillment, and the ability to track results.
About Carabunga.com, Inc.
Carabunga.com, Inc. is a wholly owned subsidiary of Newgen Results Corporation (Nasdaq NM: NWGN). Newgen Results Corporation is a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Carabunga.com develops Web-based business-to-business e-Promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for sales, parts, service and/or after-market product purchases. For more information, visit www.carabunga.com.
About 4imprint
4imprint has provided promotional products for more than 15 years. It is headquartered in Oshkosh, WI, where it employs over 200 people. The company serves over 150,000 customers worldwide, including all of the Fortune(R) 100 Companies. 4imprint has annual sales of approximately $114 million and a global staff of 550 associates. 4imprint is a part of 4imprint Group plc, a U.K.-based supplier of marketing and promotional products and is traded on the London stock exchange under the symbol FOUR.L. Additional information about 4imprint can be found on their web site: www.4imprint.com.
This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of new and existing products. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the response rate realized on Carabunga.com promotions, the acceptance of the Carabunga.com Web site by its customers, the introduction of new products by competitors of the company, and the Company's ability to successfully develop and deploy the Carabunga.com Web site and associated products and services. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Newgen's most recent annual report Form and form 10k, and in the Company's most recently filed quarterly report on form 10-Q, each as filed with the Securities and Exchange Commission.