4imprint Announces Marketing Agreement with Carabunga.com
12 September 2000
4imprint Announces Marketing Agreement with Carabunga.com
Business EditorsOSHKOSH, Wis.--Sept. 12, 2000--4imprint, North America's leading direct marketer of promotional products, today announced it has formed a strategic marketing relationship with Carabunga.com, a wholly owned subsidiary of Newgen Results Corporation .
The new relationship will allow automotive dealerships to easily purchase their imprinted promotional products--such as key chains, t-shirts, pens, and mugs--online while visiting the Carabunga.com web site. Dealers can choose from 4imprint's selection of thousands of items, which can be used to promote their dealership. Products can be ordered online 24 hours a day, seven days a week.
"This relationship allows 4imprint to assist automotive dealers everywhere with their promotional product needs, while providing outstanding customer care and giving dealers a convenient shopping opportunity at Carabunga.com", said Dick Nelson, president and CEO of 4imprint. "We believe partnerships like this are extremely important in meeting our long-term growth objectives."
"Our marketing relationship with 4imprint is a natural extension of Carabunga.com's 'e-PROMOTIONS,' a Web-based tool which enables automotive dealers to craft targeted promotions for all departments within a dealership and for all aspects of dealership activity, including sales, service, and/or after-market products," said Jim Roche, president of Carabunga.com. "Dealerships will now be able to build a campaign around a specific product and order it online from 4imprint, without having to leave Carabunga.com."
4imprint has provided promotional products for more than 15 years. It is headquartered in Oshkosh, WI, where it employs over 200 people. The company serves over 150,000 customers worldwide, including all of the Fortune(R) 100 Companies. 4imprint has annual sales of approximately $114 million and a global staff of 550 associates. 4imprint is a part of 4imprint Group plc, a U.K.-based supplier of marketing and promotional products and is traded on the London stock exchange under the symbol FOUR.L. Additional information about 4imprint can be found on their web site: www.4imprint.com.
Carabunga.com, Inc. is a wholly owned subsidiary of Newgen Results Corporation , a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Established in February 2000 as "The Dealer's 1-to-1 Marketing Portal," Carabunga.com's goal is to give dealers a better return on their marketing dollars. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for service, sales, and/or aftermarket product purchases. For more information, visit www.carabunga.com.