traffic.com and Spanish Broadcasting System Sign National Sales Rep Agreement; traffic.com Continues to Establish Relationships with Key National Broadcasters
11 September 2000
traffic.com and Spanish Broadcasting System Sign National Sales Rep Agreement; traffic.com Continues to Establish Relationships with Key National Broadcasters
WAYNE, Pa.--Sept. 11, 2000--traffic.com (www.traffic.com), a leading provider of traffic and logistics information services, announced today that it has entered into an agreement to act as national sales representative for a portion of the ten-second advertising inventory of Spanish Broadcasting System, Inc. , the largest Hispanic-owned radio broadcaster in the United States. This brings traffic.com's total number of affiliate radio stations to 643. According to Ron Stone, V.P. of Affiliate Sales at traffic.com, "We're looking forward to helping Spanish Broadcasting System effectively market and manage their ad inventory with our National Ad Exchange(SM) service, which enables radio stations to access new sources of advertising sales revenue from existing inventories."About traffic.com
traffic.com provides traffic solutions for consumers, businesses and government agencies. It collects data through its own proprietary digital collection network and distributes the information via numerous communications platforms such as the web, wireless devices, in-vehicle navigation units, and broadcast media.
traffic.com's investors include Internet Capital Group , an Internet holding company actively engaged in business-to-business e-commerce through a network of partner companies; TL Ventures, which focuses on information technology, communications and healthcare companies; Bessemer Venture Partners, which provides investment and assistance in building innovative high-growth companies; and Pennsylvania Early Stage Partners, a venture fund affiliated with Safeguard Scientifics, Inc. , a holding company focused on Internet-related businesses.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is the largest Hispanic-owned radio broadcasting company in the United States. Upon completion of its announced acquisitions, Spanish Broadcasting System will own and operate 25 stations in eight out of the top-nine U.S. Hispanic markets, including Los Angeles, Puerto Rico, New York, Miami, San Francisco, Chicago, San Antonio and Dallas. The Company also operates LaMusica.com (www.lamusica.com), a bilingual Spanish-English Internet Web site providing content related to Latin music, entertainment, news and culture.
The information contained in this news release consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors, including general economic conditions, consumer spending levels, adverse weather conditions and other factors could cause actual results to differ materially from the Company's expectations.