Candescent Technologies Selects ConnectedBrands to Lead Media Relations Campaign
8 September 2000
Candescent Technologies Selects ConnectedBrands to Lead Media Relations Campaign
SAN JOSE, Ca.--Sept. 8, 2000--Candescent Technologies Corporation, a leading developer of next-generation flat panel displays (FPDs), today announced that it has completed a media relations agency review, selecting ConnectedBrands as its public relations agency of record.
Candescent considered several strong contenders before choosing Redwood City, California-based ConnectedBrands which will immediately begin spearheading Candescent's public relations efforts.
"We selected ConnectedBrands because they have a winning combination of technology expertise, creativity and an aggressive, results-oriented staff. These qualities made an immediate impression on us," said Kyle Baker, Candescent's Senior Director of Marketing.
Marketing Manager Stewart Hough added, "As Candescent moves closer to providing display solutions from our first pilot manufacturing plant, the talents of a good agency are critical. ConnectedBrands offers us an outstanding combination of branding experience and media management that will help us establish a leadership position commensurate with our unique technology."
Flat panel displays have emerged as one of the electronics industry's most important technologies and one of its largest potential markets. Industry analysts at Display Search, estimate that the FPD market will grow exponentially over the next few years, to approximately $70 billion dollars by 2005. Candescent intends to distinguish itself as the first innovator and manufacturer of FPDs designed specifically for digital media, Internet appliances and wireless communication devices that require low power, scalability and high imaging bandwidth.
ConnectedBrands' Chief Operating Officer, Ken Hansen, said, "Candescent is a truly visionary company that is gaining momentum and recognition for its innovative technology and commitment to long-lasting success. We're thrilled that they've chosen us to lead their media outreach efforts. Here at ConnectedBrands, we integrate brand development, marketing and public relations in a way that optimizes results for our clients. We look forward to a long and productive relationship with Candescent."
About Candescent
Candescent Technologies Corporation is a privately held company that develops flat panel displays. Candescent, derived from the Latin word candere ("to shine"), refers to two of the distinctive features of the company's FPD technology: brightness and vibrancy. Candescent's products are significantly superior to existing display products, offering better visual performance, lower power consumption, greater scalability and long-term cost advantages. Founded in 1991, the company is headquartered in San Jose, California. More information about Candescent is available on the World Wide Web at http://www.candescent.com.
To the extent that any of the statements contained herein are forward looking, such statements are based on current expectations that involve a number of uncertainties and risks. Such uncertainties and risks include, but are not limited to, growth in the FPD industry, including continued demand for FPDs; market acceptance of our products and technologies; the development of new products and technologies; the enhancement of existing products and technologies; manufacturing delays experienced by us or our suppliers; dependence on large customers; competition and competitive pricing pressures; product volume and mix; global economic conditions and, particularly, economic conditions in Asia; dependence on international operations; availability of key components; timing of orders received; fluctuations in foreign exchange rates; and introduction of competing products having technological and/or pricing advantages. As a result, our operating results may fluctuate, especially when measured on a quarterly basis, and actual results may differ materially from expectations.
About ConnectedBrands
ConnectedBrands (formerly JDA Advertising) is a fully integrated, strategic high-tech marketing agency that is the preeminent provider of branding solutions for companies driving the new economy. Headquartered in the heart of Silicon Valley, the company has eight offices nationwide and 14 years of experience creating integrated marketing programs for high-tech clients. For more information on ConnectedBrands, please contact Kent Streeb at 412/244-9970, kents@connectedbrands.com or visit www.connectedbrands.com.