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Lithia Motors to Present at Fifth Annual Northwest Investors Conference

8 September 2000

Lithia Motors to Present at Fifth Annual Northwest Investors Conference September 16, 2000
    PORTLAND, Ore., Sept. 8 Lithia Motors Inc.
today announced it is scheduled to present at the Fifth Annual Northwest
Investors Conference on Saturday, September 16, 2000 at 10:30 a.m. at the
Oregon Convention Center.
    Jeffrey B. DeBoer, Senior Vice President and CFO, will provide attendees
with a complete update on Lithia's business strategies and recent financial
results.

    About the Northwest Investors Conference
    The Fifth Annual Northwest Investors Conference features presentations
from over 20 leading Northwest companies, a keynote address by Mr. Russell
Page, Senior Consultant and Managing Director of Global Sales and Member
Affairs at the Nasdaq Stock Market, and a commentary on Northwest economic
trends by U.S. Bancorp Western Region Economist John Mitchell.  The event is
hosted by founder Mark Gaskill, Managing Director of MKG Financial Group.  Mr.
Gaskill is registered with and offers securities through First Securities
Northwest, member NASD, SIPC.
    Doors open at 7:30 a.m. with presentations beginning at 8:00 a.m.
Admission is free to all conference activities and exhibits.  Advance
registration is required for the luncheon.  To register and receive a complete
conference program, call MKG Financial Group at 503-224-1234, toll-free
800-547-4898, e-mail conference@mkgfinancial.com or visit the conference web
site at http://www.conference.mkgfinancial.com.

    Lithia Motors operates 103 franchises in California, Oregon, Washington,
Nevada, Colorado and Idaho.  Lithia sells 25 brands of new vehicles at
49 stores and over the Internet through "Lithia.com -- America's Car & Truck
Store."  Lithia also sells used vehicles; arranges finance, warranty, and
credit insurance contracts; and provides vehicle parts, maintenance, and
repair services at all of its locations.  Lithia retailed 52,485 new and used
vehicles in 1999.  Lithia's current annualized revenue run rate, including all
completed acquisitions, is over $1.6 billion.
    Over the last three years the Company has achieved Compounded Annual
Growth Rates in sales of 105%, in net profit of 94%, and in Earnings Per Share
(EPS) of 45% per year.  Lithia achieved Earnings Per Share (EPS) growth of 58%
in 1997, 39% in 1998, and 40% in 1999.

    CONTACT:  editors, Dan Retzlaff, Investor Relations for Lithia Motors
Inc., 541-776-6819, or dretzlaff@Lithia.com; or Mark K. Gaskill, Managing
Director for MKG Financial Group, Inc., 503-224-1234, or
mgaskill@mkgfinancial.com.