Thomas Andersson Appointed Executive Vice-President of Marketing for Volvo Cars of North America
7 September 2000
Thomas Andersson Appointed Executive Vice-President of Marketing for Volvo Cars of North AmericaROCKLEIGH, N.J., Sept. 7 Thomas Andersson has been appointed as Executive Vice President of Marketing for Volvo Cars of North America, Inc. effective October 1. He succeeds Mark LaNeve who took over the post of President and CEO of Volvo's North American operations in July. Bringing with him a wealth of international experience gained from ten years with the Volvo Car Corporation based in countries including Spain, Sweden, Germany and Argentina, Mr Andersson will join Volvo's North American management team and oversee the recently re-structured Marketing operation which now includes Marketing Communications and Product Marketing, CRM and E-Commerce Development. "North America, Volvo's largest market, has been experiencing considerable growth and I am delighted to be joining the management team at such an exciting time", comments Mr Andersson. As a member of Volvo's European Executive Management team for the past two years, Mr Andersson was in charge of the company's presence in eastern and central European markets, presiding over a significant volume, market share and profitability increase, whilst also helping to pilot a radical new approach to car retailing in these growing Volvo markets. Previously, Mr Andersson had helped to start up a Volvo sales company in Argentina in 1995 and 1996 before becoming President of Volvo Sudamericana and implementing a re-organization of Volvo car distribution in the area, culminating in the presentation of a Diamond Award for best importer performance in 1997. "Thomas' vast range of international experience and obvious flair for marketing will make him a valuable addition to our management team here in North America," comments Mark LaNeve. "He joins us at a time when we are posting record sales figures for the brand in North America and introducing a range of exciting new products. I am confident that Thomas will help us maximize these opportunities." Graduating from the Polhem Gymnasium in 1985 with a degree in social sciences, Mr Andersson gained a Master's degree in Marketing from the Gothenburg Business School in 1991. Mr Andersson, a Swedish national, is aged 34 and married to Lovisa. The couple have a son Axel, aged 18 months.