iMotors.com Launches Sweepstakes Via Perks.com; ``Wish It, Win It'' Sweepstakes Motivates Car Buyers to Visit Site
7 September 2000
iMotors.com Launches Sweepstakes Via Perks.com; ``Wish It, Win It'' Sweepstakes Motivates Car Buyers to Visit Site
LOS ANGELES--Sept. 7, 2000--Perks.com continues its streak of success as it signs on iMotors.com as its newest client.iMotors.com, the Internet's leading used car retailer, is teaming up with Perks.com, a provider of Internet-based loyalty retention and sales force incentive solutions, to run a sweepstakes aimed at driving site traffic.
"iMotors.com hopes to increase consumer awareness by encouraging existing visitors to actively engage in a referral marketing program. The result of the program will be a database of site visitors that will be used for secondary marketing and lead generation," said Greg Di Cristina, relationship marketing manager, iMotors.com. "We chose Perks.com as a marketing partner for this because Perks.com has been a pleasure to work with. Their expertise, attention to detail and diligence are unsurpassed. I would highly recommend Perks to any marketing professional seeking a strong partner for contest and sweepstakes development."
The sweepstakes will launch on September 7 and run for three months, ending November 30. One $25,000 prize will be awarded every month in the "Wish It, Win It" Sweepstakes. The winner will be able to apply the $25,000 toward a used car of their choice. If referred by a friend, the friend wins $25,000 as well to apply toward a car.
About iMotors.com
iMotors.com was launched in September 1999 as the Internet's first and only used car retailer, allowing customers to buy thoroughly tested, inspected and certified used vehicles entirely online. iMotors.com is a privately held company, backed by a renowned group of investors with successful track records at leading land-based retail and Internet e-commerce businesses. For additional information, visit www.imotors.com. For more information about the promotion, visit http://www.perks.com/imotors/sweeps/
About Perks.com
Perks.com provides scalable, end-to-end Internet-enabled solutions for companies and other organizations looking for ways to: 1) retain and make loyal valued online customers, 2) manage large-scale sales force incentive programs with greater cost, strategic and database efficiencies than available before; 3) use the Web to research employee or consumer behavior. Headquartered in Los Angeles, Perks.com employs more than 80 people.