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Ducati Motor Holding Appoints New CFO

7 September 2000

Ducati Motor Holding Appoints New CFO

    BOLOGNA, Italy, Sept. 7 Ducati Motor Holding S.p.A.
, a leading manufacturer of high performance
motorcycles, today announced the appointment of Enrico D'Onofrio as Chief
Financial Officer.  Mr. D'Onofrio, 43, replaces Carlo Di Biagio who became
Chief Executive Officer of the Company in July of this year.  His appointment
is effective as of September 19, 2000.
    Mr. D'Onofrio brings to Ducati broad, international experience in the
fields of finance, administration and budgeting gathered in a number of
important roles at Procter and Gamble, one of the world's leading global
consumer products companies.  Most recently, based in company headquarters in
Geneva, he was Director of the Western Europe Innovation Program, managing
P & G's venture capital fund.
    "Enrico joins Ducati at an exciting time," commented Carlo Di Biagio, CEO
of Ducati, "and I greatly look forward to working with him to build on our
successes of the last four years.  His wide, international financial
experience will be a great asset to the Company as it consolidates and
continues to grow."
    In a career at Procter and Gamble spanning 18 years, Mr. D'Onofrio has
also been Finance Manager, P & G Portugal; Brand Manager, P & G Italy and
Director of Finance and Accounting Organization in Renewal for Europe, P & G
Brussels.  Mr. D'Onofrio is a Mechanical Engineer and holds a Master's in
Business and Administration from SDA Bocconi in Milan.
    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won eight of the last ten World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which vary
in their technical and design features and intended customers:  Superbike,
Supersport, Monster and SportTouring.  The Company's motorcycles are sold in
more than 40 countries worldwide, with a primary focus in the Western European
and North American markets.  For more information about the Company, including
the latest financial results, please visit Ducati's web site at
http://www.ducati.com.
    This press release contains statements that are forward-looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from those anticipated, as described in the Company's
prospectus dated March 23, 1999.