eLoyalty to Assist Ford With 'in car' Telematics and eCRM Initiatives

6 September 2000
eLoyalty to Assist Ford With 'in car' Telematics and eCRM Initiatives
   eLoyalty Provides Auto Giant with Strategy and Architecture for Wireless
                                 Applications

    LAKE FOREST, Ill., Sept. 6 eLoyalty, the industry's first
pure-play eCRM services company , today announced Ford Motor
Company as a client.  eLoyalty has been working closely with Ford
to provide eCRM (electronic customer relationship management) strategy and
operations design for Ford's Telematics Service Delivery platform.
    Telematics technology, the delivery of wireless services, including
wireless Web, emergency services, navigation, and point-of-interest
information to the mobile client, will be available in the entire fleet of
vehicles.  eLoyalty is working with Ford to help architect these new
personalized services to consumers for model year 2002 vehicles.
    eLoyalty is providing expertise in Loyalty Strategy and Loyalty
Architecture, and Ford gains a dedicated team of professionals that help
analyze, design, map, and support their Telematics offering.  In addition,
eLoyalty is providing multi-vendor, multi-channel guidance, helping Ford
untangle the complex web of new offerings targeted at the mobile customer.
Upon completion of this first eCRM strategy and architectural design phase,
eLoyalty intends to provide additional telephony and contact center
development services.
    "We're in the business of bringing tangible economic benefits of customer
loyalty to our Fortune 1000 clients, and are always excited to support our
customers with unique emerging technologies," said Kelly Conway, president
and chief executive officer of eLoyalty.  "Our methodologies for
personalized customer interactions help companies match the high potential
customers with intelligent eCRM solutions.  Our eCRM architecture is
designed to support service for our customers, anytime, anywhere, yet
flexible enough to grow and evolve with a company's rapidly changing needs.
Customer loyalty is highly strategic and we're dedicated to building and
ensuring the continued success of loyalty solutions for our customers."

    About eLoyalty
    eLoyalty is the world's first and only global
business/management consulting and systems integration organization focused
exclusively on building customer loyalty.  With nearly 1000 professionals
in offices throughout North America, Europe and Australia, eLoyalty
delivers the proven proficiencies, technologies and business practices that
span the full spectrum of a company's operations including the Internet,
call centers, marketing channels, sales force optimization, customer
service, and field service and logistics.  For more information, please go
to the company's web site at http://www.eloyaltyco.com or call 877-2-ELOYAL.

    Contact:
    Ellice Uffer
    eLoyalty
    847-582-7000 x7028
    ellice_uffer@eloyaltyco.com

    Daisy Sinlaratana
    FitzGerald Communications
    (617) 588-2283
    dsinlaratana@fitzgerald.com