Advanced Accessory Systems' SportRack Group Acquires Barrecrafters
6 September 2000
Advanced Accessory Systems' SportRack Group Acquires U.S.-Based BarrecraftersSTERLING HEIGHTS, Mich., Sept. 6 Advanced Accessory Systems today announced that its SportRack Automotive group has acquired Barrecrafters, an aftermarket rack accessory company located in Shelburne, VT. Barrecrafters has been supplying the North American aftermarket for more than 50 years. Its product line includes roof racks, ski racks, bike racks, watersport racks and rack accessories. The SportRack Accessories division of SportRack Automotive, located in Granby, Quebec, is the leading supplier of similar racks and accessories in Canada. "Barrecrafters products fit well into our existing SportRack product line," said Robert Boulard, general manager of SportRack Accessories. "Building our U.S. distribution with the well-respected Barrecrafters brand name will be a real plus to this new relationship." The Barrecrafters name is well known in the ski industry, and SportRack has strong name recognition among summer sports enthusiasts including biking and water sports. "The combination of both companies' products smoothes out our seasonal fluctuations and pulls together a plan for supplying both Canada and the U.S. with high-quality, innovative, complete rack systems demanded by today's active lifestyle consumer," said Richard Borghi, president of SportRack Automotive.