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Proxicom Announces Engagement with Toyota

6 September 2000

Proxicom Announces Multi-Million Dollar Engagement with Toyota Motor Sales, USA to Build and Develop Internet Marketplace; Business Remains Strong Across Proxicom's Industry Practices

    RESTON, Va., Sept. 6 Proxicom, Inc. a
leading e-business consulting and development company delivering multi-channel
solutions to Fortune 500 companies, today announced its agreement with Toyota
Motor Sales, USA, Inc. to strategically redesign and redevelop Toyota's online
marketplace in order to give the car manufacturer's customers expanded choices
when shopping over the Internet.
    Through this effort, which began in the spring of 2000, Toyota has rapidly
accelerated its plans to expand the scope of its Internet technologies,
enhance its online offering of products, and scale its Internet architecture
to support a growing visitor base.  Under the terms of the multi-million
dollar agreement, Proxicom will use the Internet to leverage the Toyota and
Lexus brands to inspire passionate loyalty from discriminating consumers.  A
major goal of this endeavor is to create differentiation while dramatically
improving the sales process.  Proxicom is working with Toyota to develop their
relationship with the consumer -- beyond the vehicle -- to a wide range of
other services, including financing, insurance, auto repair and service and
road atlas navigation.
    "Both Proxicom and Toyota believe this Internet engagement will be an
extremely effective way of expanding Toyota's business operations by
leveraging both companies' areas of expertise," said J. Davis Illingworth,
Toyota Motor Sales' senior vice president for planning and development.
    "Toyota has made it clear that Internet brand identity and converging the
many facets of its company are priorities for 2000," said Michael Beck, senior
vice president for Proxicom's retail and manufacturing practice. "We believe
Proxicom will continue to deliver the best Internet capabilities and leading-
edge technologies for the ever-changing dynamics of Toyota's growing
marketplace."