Automechanika Unveiling Of Ferodo's New Light CV Range
6 September 2000
A Commercial First From the First Name in Brakes: Automechanika Unveiling Of Ferodo's New Light CV Range, Reports Federal-Mogul FEDERAL-MOGUL LOGO Federal-Mogul Corporation Logo. (PRNewsFoto)[KI] SOUTHFIELD, MI USA 05/25/2000
FRANKFURT, Germany, Sept. 6 Federal-Mogul --
the world's largest producer of friction materials and maker of the famous
Ferodo(R) brand -- is taking advantage of the largest automotive trade expo in
the world to preview its new, purpose-designed range of aftermarket friction
parts, for light commercial vehicles.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000525/DETH025LOGO )
As many vehicle manufacturers design and produce specific models for this
sector which are not simply adapted versions of their existing car ranges, it
is important that there should be bespoke friction product to cater to the
needs of these vehicles.
Federal-Mogul's extensive research and development facilities have allowed
the company's friction experts to look at the specific friction requirements
of light commercial vehicles in all key areas. Federal-Mogul's Ferodo brand
comes to Automechanika armed with the first and, to date, only catalogue of
friction product which has been specifically drawn up to meet the needs of
this significant and expanding sector of the commercial vehicle market.
As one might expect, with Federal-Mogul being a leading OE brake supplier,
the quality and specification of the aftermarket range equals or exceeds OE
standard.
With safety in mind, the Ferodo product is designed with excellent fade
resistance and water recovery characteristics. This ensures maximum stopping
power and brake performance under heavier than normal load situations, as well
as safer driving under adverse conditions.
Naturally, the product must be in tune with recent developments in the
vehicles themselves and Ferodo therefore offers full ABS, TCS, EBD and ASC
compatibility. This ensures that the material will cope well with the
increasingly sophisticated braking requirements witnessed in this current
generation of vehicle whilst, at the same time, offering minimal interference
with electronic systems. From an environmental point of view, the Ferodo
range has full noise reduction specification and a minimal bedding-in period
which offers quiet braking and increased driver comfort.
When the range becomes available, later this year, it will be introduced
with the full marketing and technical back-up of Federal-Mogul. It will
feature its own distinctive new blue packaging, to distinguish it from other
manufacturers' product and indeed from Ferodo's own car product. A new and
bespoke catalogue will be available for the range. This will be accompanied
by a Material Specification Folder offering essential technical information at
point of sale.
To ensure maximum visibility on introduction, Federal-Mogul will be
producing a poster as well as running a press awareness campaign during the
autumn.
Sue Lamb, Federal-Mogul's European brand manager responsible for keeping
Ferodo's name at the forefront of aftermarket activities, comments. "Light
Commercials are a large sector of the market and one that is still growing.
The Ford Transit, Mercedes Sprinter and others in the category are, in some
cases, better known vehicles than their car counterparts. It seems natural,
therefore, that Ferodo, as a leading innovator, should develop materials
specifically for that sector. These materials address the critical needs of
the market: performance, refinement, and maximum pad and disc life. The range
allows customers to focus on this demanding market with products designed to
do the job."