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BMW Manufacturing Corp. Launches Website

5 September 2000

BMW Manufacturing Corp. Launches Website

    SPARTANBURG, S.C., Sept. 5 To display its world-class
factory to a global audience, BMW Manufacturing Corp. has launched a website.
The site's URL is http://www.bmwusfactory.com.
    The South Carolina factory is one of the first vehicle manufacturers to
give visitors a peek into the manufacturing process through the worldwide web.
    "The more than 30,000 people a year who visit our operations in South
Carolina show that there is tremendous interest in seeing how BMWs are built.
Not everyone, however, is in a position to travel to Upstate South Carolina to
get that personal view.  So, we have tried to create a web presence that
mirrors the top-notch, state-of-the-art manufacturing facility that we have
built in the United States," said Robert Hitt, manager for Public Affairs.
    The new site highlights the manufacturing of the vehicles built at the
plant -- the Z3 roadster and coupe, M (motorsports) roadster and coupe, and
the X5 sports activity vehicle.
    One of the most interactive features of the site is the "virtual plant
tour," which uses panoramic images to give a view of Body, Paint and Assembly
manufacturing areas.
    A visitor can take an interactive tour of the Zentrum and an events
listing gives up-to-date information on events at the plant such as the Z3
Homecoming and Oktoberfest.  The Zentrum also has a website and the URL is
http://www.bmwzentrum.com.