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Jaguar Announces Improvement and Jaguar Fact: Navigation Tidbits

4 September 2000

Jaguar Announces 17 Consecutive Months of Year-Over-Year Improvement and Jaguar Fact: Navigation Tidbits
    MAHWAH, N.J., Sept. 1 Jaguar North America announces year-
to-date sales in the United States totaling 29,831 cars, up nearly 47 percent
compared with the same period last year.  Sales totaled 3,550 cars for August.
This month marks the 17th consecutive month of year-over-year improvement.
    Jaguar XJ Series sales totaled 1,170 cars, up nearly 13 percent compared
with the same month last year.  Jaguar S-TYPE sales totaled 1,954, up nearly
seven percent compared with the same month last year.  Jaguar XK Series sports
car sales totaled 426 cars.
    "Jaguar sales continue to remain strong," said Mike O'Driscoll, president
of Jaguar North America.  "We look forward to continuing our growth as we
debut our 2001 product line, including the new XKR Silverstone."
    The Jaguar fact of the month includes two tidbits on Jaguar's integrated
Global Positioning Satellite (GPS) navigation system:  XK Series sports car
buyers request the optional navigation system more than S-TYPE and XJ Series
buyers, and more navigation systems are sold in the southeast region than any
other region in the United States .

                 Current Month U.S. New Vehicle Retail Sales

                                            XJ Sedans
                         XJ8       XJ8L     VDP       VDP      XJR    Large
                                                     (S/C)            Sedans

    AUG. 00              619        127     304       12       108    1,170
    AUG. 99              365        126     417        8       122    1,038
    % Change                                                          12.7%
    Daily Selling Rate
     % Change                                                          8.5%

                                     S-TYPE                         XK8
                           V6         V8         Medium       Coupe      Conv
                                                 Sedans

    AUG. 00              1,039         915        1,954        29        328
    AUG. 99                908         852        1,832        26        561
    % Change                                       6.7%
    Daily Selling Rate
     % Change                                      2.7%

                                      XKR
                              Coupe         Conv         Sports       Total

    AUG. 00                     23            46          426         3,550
    AUG. 99                      0             0          587         3,457
    % Change                                           -27.4%          2.7%
    Daily Selling Rate
     % Change                                          -30.1%         -1.1%

                     YTD U.S. New Vehicle Retail Sales:

                                           XJ Sedans
                         XJ8       XJ8L    VDP        VDP      XJR    Large
                                                     (S/C)            Sedans

    00 YTD             3,786        839   2,332      106       856    7,919
    99 YTD             3,925      1,198   2,560      107     1,056    8,846
    % Change                                                         -10.5%
    Daily Selling Rate
     % Change                                                        -10.9%

                                   S-TYPE                          XK8
                          V6          V8        Medium      Coupe       Conv
                                                Sedans

    00 YTD              10,645      6,776       17,421        409      3,131
    99 YTD               4,104      3,680        7,784        298      3,424
    % Change                                    123.8%
    Daily Selling Rate
     % Change                                   122.7%

                                     XKR
                              Coupe         Conv         Sports       Total

    00 YTD                     186           765        4,491        29,831
    99 YTD                       0             0        3,722        20,352
    % Change                                            20.7%         46.6%
    Daily Selling Rate
      % Change                                          20.1%         45.9%

    Notes:  VDP = Vanden Plas