Chrysler Group Announces August Sales
1 September 2000
DaimlerChrysler's Chrysler Group Announces Best-Ever August Sales And Shatters All-Time SUV Sales RecordAUBURN HILLS, Mich., Sept. 1 Booming sport utility vehicle sales and record Dodge Division and Chrysler, Plymouth and Jeep(R) Division sales drove DaimlerChrysler Corporation's Chrysler Group to the strongest August sales in the corporation's history. The Chrysler Group set 19 sales records by selling 216,869 vehicles in August, up two percent over August of 1999. SUV sales of 77,467 rose 18 percent over 1999 sales and surpassed the previous best month sales record of 69,892 set in May 2000. "The positive buzz about our new products hitting showrooms, especially the new minivans, has translated into increased traffic and sales," said Theodor Cunningham, Executive Vice President Global Sales and Marketing. "We have always believed, and still believe, that when the consumer shops our product, they buy our product." Minivan sales skyrocketed in August with the Chrysler Town & Country up 95 percent and the Dodge Caravan up 57 percent from the same month last year. Chrysler Voyager shot up 37 percent over last month, making August a new all-time sales record since the launch of the new nameplate. In August, the Chrysler, Plymouth and Jeep Division sold a record 98,119 vehicles. The Chrysler Brand sold 45,661 vehicles breaking the previous August record of 34,228 set in 1985, making this the eighth consecutive sales record for the brand. The Dodge brand sold a record 118,750 vehicles, surpassing 1999's record 110,692. Best-ever August minivan sales of 49,124 surpassed the previous record of 45,508 set in August 1997 and are up 48 percent over August 1999. The Dodge Dakota enjoyed its best ever August sales -- up 68 percent, while Dodge Durango sales increased 27 percent and Dodge Truck sales jumped 12 percent setting a new sales record. August Sales Highlights: * Best-ever month SUV sales of 77,467 pass the previous record of 69,892 set in May 2000. * Best-ever August minivan sales of 49,124 surpass previous record of 45,508 set in August 1997. * Dodge Caravan up 57 percent and Chrysler Town & Country sales up 95 percent. * Chrysler PT Cruiser sales of 13,221 up 14 percent versus July. * Total truck sales up 16 percent compared with August 1999. * Jeep Cherokee sales up 12 percent with 13,486 units sold. * Record Dodge Truck sales of 96,268 up 12 percent over record 1999 sales of 82,469. * Dodge Durango sales of 17,044 up 27 percent surpassing previous record of 12,972. * Dodge Dakota best-ever August sales of 14,682 up 68 percent making August the third consecutive monthly record and seventh sales record in the last nine months. DaimlerChrysler Corporation U.S. Sales Summary, Thru August 2000 Month Sales DR % Sales CYTD DR % Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change Neon 3290 5716 -45% 36024 51845 -31% Breeze 339 3219 -90% 5579 41465 -87% Prowler 155 167 -11% 2027 1496 35% PLYMOUTH CAR 3784 9102 -60% 43630 94806 -54% Voyager 1472 9332 -85% 25627 107655 -76% PLYMOUTH TRUCK 1472 9332 -85% 25627 107655 -76% PLYMOUTH BRAND 5256 18434 -73% 69257 202461 -66% Cirrus 2117 1924 6% 34423 21901 56% Sebring Sedan 323 0 0% 323 0 0% Sebring Coupe 488 2379 -80% 8342 18743 -56% Sebring Convertible 1758 3641 -54% 34533 38476 -11% Concorde 3644 5317 -34% 34792 41389 -16% 300M 3809 4631 -21% 34505 36744 -7% LHS 1360 1939 -32% 14822 14960 -1% CHRYSLER CAR 13499 19831 -34% 161740 172213 -7% PT Cruiser 13221 0 0% 45609 0 0% Voyager 8841 0 0% 49563 0 0% Town & Country 10100 4980 95% 63580 44879 41% CHRYSLER TRUCK 32162 4980 522% 158752 44879 252% CHRYSLER BRAND 45661 24811 77% 320492 217092 47% Wrangler 6272 6789 -11% 61829 62970 -2% Cherokee 13486 11567 12% 94042 110297 -15% Grand Cherokee 27444 31698 -17% 184454 197855 -7% JEEP BRAND 47202 50054 -9% 340325 371122 -9% CP CAR 17283 28933 -42% 205370 267019 -23% CPJ TRUCK 80836 64366 21% 524704 523656 0% CPJ DIVISION 98119 93299 1% 730074 790675 -8% Neon 8066 8931 -13% 84100 77977 7% Stratus Sedan 3410 6787 -52% 74279 58267 27% Stratus Coupe 780 0 0% 1097 0 0% Avenger 300 1742 -83% 5034 12825 -61% Intrepid 9815 10657 -11% 97843 96190 1% Viper 111 106 1% 1027 839 22% DODGE CAR 22482 28223 -23% 263380 246098 7% Caravan 28711 17636 57% 210460 213715 -2% Durango 17044 12972 27% 118367 125228 -6% Dakota 14682 8406 68% 125995 100803 24% Ram P/U 31756 38821 -21% 258817 292413 -12% Ram Wagon 685 800 -18% 17452 16067 8% Ram Van 3390 3834 -15% 34428 36031 -5% DODGE TRUCK 96268 82469 12% 765519 784257 -3% DODGE DIVISION 118750 110692 3% 102889 1030355 -1% TOTAL CAR 39765 57156 -33% 468750 513117 -9% TOTAL TRUCK 177104 146835 16% 1290223 130791 -2% TOTAL CAR & TRUCK 216869 203991 2% 1758973 1821030 -4% Total Minivan 49124 31948 48% 349230 366249 -5% Total Sport Utility 77467 63026 18% 504301 496350 1% Selling Days 27 26 206 205