Autofusion Corporation Names Phillip Langford to Executive Team

30 August 2000

Autofusion Corporation Names Veteran Marketing Executive, Phillip Langford, to Executive Team; Company Moving Aggressively to Provide E-Commerce Technology to Auto Industry

    SAN DIEGO--Aug. 30, 2000--Phillip Langford was named vice president of marketing for Autofusion Corporation, the leader in Internet car-buying technology, the company announced today.
    Langford has an extensive background that includes building the Century 21 Real Estate International brand and helping create USAutoNews.com, a vertical portal for the auto industry.
    "Phil is uniquely qualified to understand and accelerate our marketing opportunities," said Louis Urbano, CEO of Autofusion Corporation. "Autofusion has the opportunity to make every car buying transaction on the Internet easier and more profitable. We already have the best products. We're fortunate to now be adding the best marketing executive to help us to carry out our vision."
    Langford built Century 21 Real Estate's highly recognized consumer brand for the company and its 7,000 franchised offices from 1984 to 1990. As vice president of national marketing and advertising, he managed Century 21's $40 million budget for worldwide broadcast and print promotion.
    Before joining Autofusion, Langford was a partner and chief marketing officer for Catalyst Capital, LLP, a Newport Beach Calif. based venture management firm that specializes in developing growth plans for Internet companies. He spent the past 18 months building USAutoNews.com, a catalyst portfolio company, which provides content, commerce and community to the auto industry. Previously he was vice president of worldwide marketing for Vision Solutions, Inc., a software company and IBM Premier Business Partner that was recently listed as one of the 500 fastest growing companies in America by Inc. Magazine.
    "Autofusion is a showcase for unique technology and services that is making the process of buying and selling cars more efficient and profitable," Langford said. "This company has great products, impressive partnerships and a commitment to be the leader in the auto-buying and -selling revolution. That's why I'm here."
    Autofusion offers two key products that are central to Internet automotive transactions: Select-A-Car(TM) and Reverse-Auction Technology(TM). The products streamline the process of buying and selling cars over the Internet. Both are showcased on the company's consumer Web site, CarPrices.com (www.carprices.com), which attracts more than 1.5 million visitors a month.
    "Being successful in the consumer Internet market is a tough task but Autofusion already made that a profitable venture," Langford said. "I want to build on that success and make the same impact in the business-to-business marketplace."

    About Autofusion Corporation

    Autofusion Corporation, headquartered in San Diego, is the leader in Internet car-buying technology. Autofusion provides e-commerce technology products that enable any auto-related business to quickly tap into the sales potential of the Internet. CarPrices.com, Autofusion's consumer Web site, serves as a showcase for its products. The Web site attracts more than 1.5 million visitors a month and is responsible for more than $2 million in new-car sales each day.